- Author
- Sobocińska Magdalena
- Title
- Badania jakościowe uwarunkowań zachowań nabywców dóbr kultur
Qualitative Research into Conditions of Purchasers of Cultural Goods - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 367-372, bibliogr. 9 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Badania marketingowe, Zachowania konsumenta, Kultura
Marketing research, Consumer behaviour, Culture - Note
- summ.
- Abstract
- Opisano metody badań jakościowych służące do poznania zachowań nabywców dóbr i usług kultury.
This paper presents qualitative research methods of consumer behavior. A focus group interview has been used as the example. The publication has characterised periods of its realisation: planning, recruitment of participants, moderation, analysis and interpretation of results. A focus group interview is particularly useful at solving exploration problems, preceding quantitative research as well as diagnostic problems, indicating reasons such phenomena as, for example, low level of ticket sale for theatre performances and opinion, attitudes, motivation of culture consumers. - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Adelt J., Fokusy, "Impact" 1999 nr 4(14). .
- Badania marketingowe. Podstawowe metody i obszary zastosowań, red. K. Mazurek-Łopacińska, AE, Wrocław 2002. .
- Decyzje konsumentów i ich determinanty, red. E. Kieżel, AE, Katowice 2001. .
- Kumar V., Aaker D.A., Day G.S., Essentials of Marketing Research. John Wiley & Sons, New York 1999. .
- Maison D.: Zogniskowane wywiady grupowe. Jakościowa metoda badań marketingowych. Wydawnictwo Naukowe PWN, Warszawa 2001. .
- Malinowski H., Dynamika grupy w fokusie, "Marketing w Praktyce" 2003 nr 6(64). .
- Nikodemska-Wolowik A.M., Jakościowe badania marketingowe, PWE, Warszawa 1999. .
- Sagan A., Badania marketingowe. Podstawowe kierunki, AE, Kraków 1998. .
- www.e-click.pl/index.php?page=artykul&record=209.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
