- Author
- Frąckiewicz Ewa, Rudawska Edyta
- Title
- Badania marketingowe w procesie wyboru systemu klasy CRM
Marketing Research in the Process of the Selection of the CRM Class System - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 405-412, bibliogr. 8 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Zarządzanie Kontaktami z Klientem, Badania marketingowe, Zarządzanie marketingowe
Customer Relationship Management (CRM), Marketing research, Marketing management - Note
- summ.
- Abstract
- Przedstawiono system CRM (Customer Relationship Management) wspomagający działalność marketingową firmy. Omówiono rodzaje i przedmiot badań w procesie wyboru CRM.
Because only competent analysis of company's complex environment can assure its future success, marketing research is one of the key determiners of marketing managed company. Still more and more often companies use new technologies, including those which support relevant customer relationship management. The CRM system is an example given here. The article is dedicated to the CRM systems. It shows some research areas that should be taken into consideration when deciding of possible purchase of such a system. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Adamczyk J., CRM w ujęciu klasycznym i internetowym, www.e-marketing.pl.
- Budowa CRM analitycznego, Infovide, White Paper 2001.
- Kupeć K., Jak skorzystać na CRM-owej rewolucji, www.CRM-abc.pl
- Mazur A.D., Jaworska K., CRM. Zarządzanie kontaktami z klientami, Madar, Zabrze 2001.
- Raport CRM w Polsce, www.process4e.com.pl.
- Stanusch M., Stanusch A., Przyczyny nieudanych wdrożeń CRM, www.crm-abc.pl
- Wrzosek A., Lojalność klientów, "Profit" 2002 nr 10.
- www.CRM-abc.pl
- Cited by
- ISSN
- 0324-8445
- Language
- pol
