- Author
- Michniewicz Iwona
- Title
- CATI - badania telefoniczne wspomagane komputerowo - możliwości, zastosowania, ograniczenia
CATI - Computer Aided Telephone Research - Opportumties, Applications, Restrictions - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 430-435, bibliogr. 6 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Metoda CATI, Wywiad telefoniczny, Badania konsumenckie
Computer-Assisted Telephone Interviewing (CATI), Telephone interview, Consumer research - Note
- summ.
- Abstract
- CATI to wspomagane komputerowo wywiady telefoniczne. W artykule przedstawiono zalety CATI. Omówiono kategorie badań, do których warto zastosować CATI.
Applying the CATI technique to the implementation of marketing research results mainly from the opportunities of achieving following benefits: financial benefits (lower costs of research comparing to the traditional face-to-face research), very detailed control over the research course (full monitoring of researchers' work and assumptions concerning implementation of test), shorter implementation time of the whole research, but also bigger chances for reaching respondents hard to reach using more traditional solutions. The CATI research proves to be extremely useful in different types of research, e.g. as an implementation technique of opinion polls, U&A research, ad campaigns monitoring, satisfaction measurements and business-to-business research. However, the CATI research means not only pure benefits but also restrains resulting from the features of the technique itself (short time of interview, simple form of questions, small number of open questions) and conditions which have to be met in order to use this method: the necessity of creation of appropriate infrastructure (equipment, software). (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Prymon M., Współczesne badania marketingowe, Redakcja Wydawnictw KUL, Lublin 2001.
- Sawiński Z., i in., Podręcznik Ankietera 2004, Wydawnictwo Instytutu Filozofii i Socjologii Polskiej Akademii Nauk, Warszawa; przewidywany termin wydania: luty 2004).
- Sawiński Z., Korzyści z techniki CATI w badaniach marketingowych, Materiały ze szkolenia PTBRiO, Warszawa 2003.
- Sawiński Z., Sondaże telefoniczne, ASK, Warszawa 1996, nr 1.
- Sztabiński P.B., Ankieterzy i ich błędy, Wydawnictwo Instytutu Filozofii i Socjologii Polskiej Akademii Nauk, Warszawa 1997.
- www.nipo.com; www.conversoft.com; www.voxco.pl.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
