- Author
- Gregor Bogdan, Stawiszyński Marcin
- Title
- Internet w badaniach marketingowych
Internet In Marketing Research - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 436-443, bibliogr. 11 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Marketing internetowy, Internet, Badania marketingowe
e-marketing, Internet, Marketing research - Note
- summ.
- Abstract
- Artykuł porządkuje podstawowe pojęcia związane z badaniami łączącymi się Internetem. Przedstawiono wybrane metody badań, które dobrze sprawdzają się w Internecie.
Marketing research which refers to Internet ca be divided using similar (or the same) criteria as in the classifications concerning traditional research. The marketing research can also be classified using achievements from the last years as it is done by people dealing with practice. The most basic classification divides the research into online and offline. Offline research is nothing new. It is realised in a traditional way but its subject is widely meant as Internet and its users. It is online research that is new and what is even more important that reveals new opportunities for researchers. It is divided into: site-centric, user-centric and ad-centric. Among many interesting and innovatory research methods which are used within these categories, considering limitations of the papers required from their authors, a special attention in this paper is paid to two of them, i.e. internet research panels and tracking research. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Dokołowski D., SMG/KRC kontra OBOP, "Internet Standard", wersja elektroniczna: http://www.internetstandard.com.pl/artykuly/7653.html.
- Gregor B., Stawiszyński M., Badania Internetu w Polsce - analiza ofert firm badawczych, [w:] Electronic Commerce. Teoria i zastosowania, red. A. Tubielewicz, Politechnika Gdańska, Gdańsk 2002.
- Gregor B., Stawiszyński M., e-Commerce, Wydawnictwo Branta, Bydgoszcz-Lódź 2002.
- Grzanka M., Ejdys P., Badania Internetu w Polsce (przykład badań typu site-centric), "EBIB" 2002 nr 9, wersja elektroniczna: http://ebib.oss.wroc.pl/2002/38/gemius.php.
- Internetowy Poradnik Narciarski Wierchy.pl: http://www.wierchy.pl.
- Kaczmarczyk S., Badania marketingowe. Metody i techniki, PWE, Warszawa 2002.
- SMG/KRC: http://www.smgkrc.pl/pol/kanalykom/ntrack01.htm.
- Sojkin B., Ratajczyk P., Badania marketingowe przy wykorzystaniu Internetu, [w:] Wykorzystanie Internetu w marketingu, red. E. Zeman-Miszewska, Centrum Badań i Ekspertyz Akademii Ekonomicznej w Katowicach, Katowice 2003.
- Szynkiewicz E.M., Techniki badawcze on-line, I-Metria SA, Warszawa 2002.
- TNS OBOP: http://www.obop.pl.
- Zieliński J., NASK o użytkownikach w roku 1996, Winter.pl, wersja elektroniczna: http://www.winter.pl/nask 1996.html.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
