- Author
- Bajdak Andrzej
- Title
- Uwarunkowania wykorzystania Internetu w badaniach marketingowych
Conditioning of Internet Use In Marketing Research - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 444-449, bibliogr. 7 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Marketing internetowy, Badania marketingowe, Internet
e-marketing, Marketing research, Internet - Note
- summ.
- Abstract
- Przedstawiono zalety i możliwości jakie daje Internet w badaniach marketingowych. Omówiono również wady ankiet internetowych.
The Internet is becoming an inherent part of the marketing research process. The Internet is used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, easier, more available and cheaper for companies. However, Internet is still it its infancy as a research tool, keeping up with technological development and greater access for the majority of customers. Its possible application in the research process would evolve very rapidly. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Internet w marketingu, red. A. Sajdak. P WE, Warszawa 2002.
- Marketingowe zastosowanie Internetu w Polsce, red. M. Strzyżewska, IFGN SGH, Warszawa 2002.
- [3J opinie.pl/raport.htm.
- [4 J Raport o stanie realizacji planu działań " e Europe + " w krajach kandydujących, Ljubliana, 3-4 czerwca 2002 r. www.kbn.gov.pl/gsi/europa.htm.
- Sagan A.: Dylematy rozwoju badań marketingowych w Polsce - teoria i praktyka, [w:] Marketing koncepcje, badania, zarządzanie, P WE, Warszawa 2002.
- www.marketer.pl/index.php?pg=brm&artnr=3&back=pg%3Dbrma.
- www.obop.com.pl.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
