BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Czupiał Jerzy
Title
Strategia marketingowa przedsiębiorstwa wielonarodowego
Marketing Strategy of Multinationals
Source
Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 1998, nr 784, s. 58-63
Keyword
Przedsiębiorstwo wielonarodowe, Marketing, Marketing międzynarodowy, Strategia marketingowa
Multinational enterprise, Marketing, International marketing, Marketing strategy
Note
streszcz., summ.
Abstract
Omówiono podstawowe różnice między marketingiem krajowym i międzynarodowym oraz elementy strategii marketingowej firmy angażującej się na rynkach zagranicznych.

The difference between the marketing in a purely domestic situation as oppesed to the international is that the latter is very much more complex. Many givens in the domestic case become variables when you move across international borders. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by
Show
ISSN
0324-8445
Language
pol
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu