- Author
- Mazurek-Łopacińska Krystyna
- Title
- Tendencje i kierunki w badaniach marketingowych
Tendencies and Directions in Marketing Research - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 17-27, bibliogr. 9 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Badania marketingowe, Marketing międzynarodowy
Marketing research, International marketing - Note
- summ.
- Abstract
- Przedstawiono przesłanki nowych tendencji w badaniach marketingowych. Omówiono kierunki rozwoju badań marketingowych m.in. nowe technologie gromadzenia i przetwarzania danych marketingowych.
New trends in marketing research result first of all from: growth and change of character of customer's expectations, changes of relations between an enterprise and a customer, changes in market's spatial structure. Lead directions of changes in marketing research consist in: growth of qualitative research importance, marketing research internationalization, emergence of new areas of applications in marketing research, change of the researcher's role in decision process, coming into being new profiles of research companies. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Badania marketingowe w nowym tysiącleciu: nowe przesłanki i trendy, "Marketing i Rynek" 2002 nr 10.
- Conchon F., Le management des etudes qualitatives internationales, "Revue Francaise du Marketing" 1998 nr 3-4.
- Faivre J. P., Des etudes classiques awx etudes strategigues, "Revue Francaise du Marketing" 1993 nr 2-3.
- Guelfand G., Les etudes qualitatives, evolutions et perpectives, "Revue Francaise du Marketing" 1998 nr 3-4.
- Mourier P., Burgaud, Euromarketing, Les Editions d'Organisation, Paris 1989.
- Oudjani J. M., Nouvelles mission des eudes qualitatives, "Revue Francaise du Marketing" 1998 nr 3-4.
- Tissier-Desbordes E., Approche historique des etudes qualitatives, "Revue Francaise du Marketing" 1998 nr 3-4.
- Usunier J.C., Equivalence et non-equivalence entre contextes culturels, "Revue Francaise du Marketing" 1998 nr 3-4.
- Yip G.S., Strategia globalna. Światowa przewaga konkurencyjna, PWE ,Warszawa 1996.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
