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Author
Kononiuk Tadeusz
Title
Prawo autorskie w reklamie
Copyright in Advertising
Source
Zeszyty Naukowe Wyższej Szkoły Zarządzania i Marketingu w Warszawie, 2001, z. 9, s. 116-123
Keyword
Reklama, Prawo autorskie, Ochrona własności intelektualnej
Advertising, Copyright law, Intellectual property protection
Note
summ.
Abstract
Przedstawiono zagadnienie reklamy w kontekście traktowania jej jako utwór. Autor stara się odpowiedzieć na pytania: jakie są kryteria decydujące o ochronie reklamy? Jak chronić skutecznie swój pomysł? Jakie mechanizmy decydują o ochronie utworu?

The following features differentiate "advertising creation" in the understanding of law from other results of human activities: -it is the effect of human work - the creator of the advertisement, -it is a creative work, -it has an individual character. When the work is completed and presented it gets copyright protection whereas when it exists as an author's idea only there are no legal foundations to grant it copyright protection. It must be stressed that due to the specific character of advertising activity it cannot be always effectively protected by copyright law. It does not mean yet that it can be used illegally. An advertisement can be effectively protected by regulations concerning brand protection and aimed at fighting with unfair competition. These regulations have crucial meaning in starting legal frames of advertising activities. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
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ISSN
1427-3500
Language
pol
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