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Author
Szplit Marcin
Title
Systemy typu Customer Relationship Management jako sposób osiągnięcia przewagi konkurencyjnej
Customer Relationship Management Systems as a Way of Achieving Competitive Superiority
Source
Zeszyt Naukowy / Wyższa Szkoła Ekonomii i Administracji w Kielcach, 2000, nr 2, s. 73-78, bibliogr. 4 poz.
Keyword
Zarządzanie przedsiębiorstwem, System informacyjny w zarządzaniu, Zarządzanie Kontaktami z Klientem, Przewaga konkurencyjna, Handel elektroniczny
Enterprise management, Information systems in management, Customer Relationship Management (CRM), Competitive advantage, e-commerce
Note
streszcz.; summ.
Abstract
Autor koncentruje rozważania wokół systemów klasy CRM (Customer Relationship Management). Przedstawia istotę tych systemów, ich zalety i wady. Wskazuje na korzyść z wdrożenia systemów typu CRM w postaci zdobycia przewagi konkurencyjnej.

The article covers problems connected with the implementation of systems of CRM class (Customer Relationship Management). It points out the essence of the systems and their advantages as well as disadvantages. The main thesis on which the way of thinking is based in the article is a statement saying that the implementation of CRM may be a factor in achieving competitive superiority. That factor is particularly essential when taking into consideration the fact that these systems are new also in countries of the European Union and the USA. The implementation of CRM may also be an answer to increasing needs that e-commerce establishes. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Main Library of Poznań University of Economics and Business
Cited by
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ISSN
1509-1201
Language
pol
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