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Author
Sobczyk Genowefa
Title
Marketingprogmatik vom polnishen small business
Marketing Pragmatism of Polish Small and Medium Sized Enterprises Guide to Market and Client, Comprehensive of Set of Co-Ordinate marketing instrument
Source
Annales Universitatis Mariae Curie-Skłodowska. Sectio H. Oeconomia, 1997, vol. 31, s. 215-224, bibliogr. 5 poz.
Keyword
Strategia marketingowa, Strategia przedsiębiorstwa, Małe i średnie przedsiębiorstwa
Marketing strategy, Corporation strategies, Small business
Note
streszcz.
Abstract
W artykule przedstawiono strategie działania małych i średnich firm w Polsce ukierunkowane na rynek i klienta, obejmujące zespół skoordynowanych instrumentów marketingowych.

The article presents activity strategies of small and medium sized enterprises in Poland. Those strategies guide to market and client and include comprehensive set of co-ordinate marketing instrument. (A.Ł.)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
Cited by
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ISSN
0459-9586
Language
ger
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