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Grundey Dainora
Interdisciplinary Consumer Research : Delineating Values, Motives and Emotions in Consumer Behaviour
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Prace Katedry Mikroekonomii, 2007, nr 11, s. 189-217, bibliogr. 84 poz.
Słowa kluczowe
Konsument, Badania konsumenckie, Zachowania konsumenta, Psychologia konsumenta
Consumer, Consumer research, Consumer behaviour, Consumer psychology
Celem artykułu jest przedstawienie zachowania konsumentów oraz wkładu stylu życia jako elementów zrównoważonego rozwoju. Zmiany w systemie gospodarczym wymagają zrozumienia w jaki sposób konsument adoptuje się do nich, jak na nie wpływa oraz jakie czynniki najmocniej oddziałuj ą na jego zachowanie. Percepcja i zachowanie konsumenta mają przy tym zasadnicze znaczenie.(fragment tekstu)

The article presented consumers behaviors and lifestyle as an element of sustainable development. Changes in economic system demands understanding how consumer adopt to these changes. Perception and consumer's behavior have fundamental significance. (MP)
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Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
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