BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Grundey Dainora
Tytuł
Interdisciplinary Consumer Research : Delineating Values, Motives and Emotions in Consumer Behaviour
Źródło
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Prace Katedry Mikroekonomii, 2007, nr 11, s. 189-217, bibliogr. 84 poz.
Słowa kluczowe
Konsument, Badania konsumenckie, Zachowania konsumenta, Psychologia konsumenta
Consumer, Consumer research, Consumer behaviour, Consumer psychology
Uwagi
summ.
Abstrakt
Celem artykułu jest przedstawienie zachowania konsumentów oraz wkładu stylu życia jako elementów zrównoważonego rozwoju. Zmiany w systemie gospodarczym wymagają zrozumienia w jaki sposób konsument adoptuje się do nich, jak na nie wpływa oraz jakie czynniki najmocniej oddziałuj ą na jego zachowanie. Percepcja i zachowanie konsumenta mają przy tym zasadnicze znaczenie.(fragment tekstu)

The article presented consumers behaviors and lifestyle as an element of sustainable development. Changes in economic system demands understanding how consumer adopt to these changes. Perception and consumer's behavior have fundamental significance. (MP)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Bibliografia
Pokaż
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Cytowane przez
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ISSN
1640-6818
1429-2440
Język
eng
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