- Autor
- Dąbrowski Tomasz J. (Szkoła Główna Handlowa w Warszawie)
- Tytuł
- Zarządzanie relacjami z interesariuszami jako element kształtowania reputacji i zaufania do banku
- Źródło
- Bezpieczny Bank, 2010, nr 3 (42), s. 116-139, tab., wykr., bibliogr. 48 poz.
- Słowa kluczowe
- Zaufanie społeczne, Relacje organizacja-otoczenie, Sektor usług, Instytucje finansowe, Relacje przedsiębiorstwo-konsument, Zarządzanie zadowoleniem klientów
Social trust, Organization-environment relations, Services sector, Financial institutions, Enterprise-customer relationship, Customer satisfaction management - Abstrakt
- W artykule podkreślono, że kryzys finansowy zmienił wizerunek sektora i osłabił zaufanie do banków. Omówiono takie zagadnienia jak: reputacja i jej znaczenie, interesariusze i ich rola w tworzeniu reputacji, kształtowanie relacji z interesariuszami, zarządzanie interesariuszami w bankach.
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu - Bibliografia
-
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- Cytowane przez
- ISSN
- 1429-2939
- Język
- pol
