- Autor
- Unold Jacek (Akademia Ekonomiczna we Wrocławiu)
- Tytuł
- The Central Role of the Customer Database in Modern Marketing
- Źródło
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 1999, nr 815, s. 204-210, bibliogr. 15 poz.
- Tytuł własny numeru
- Pozyskiwanie wiedzy z baz danych
- Słowa kluczowe
- Marketing, Bazy danych, Relacje z klientami, Materiały konferencyjne
Marketing, Databases, Relationships with customers, Conference materials - Abstrakt
- Today marketing sits at the end of the production chain. The growing competition makes companies integrate marketing with design and manufacturing. This is possible by involving potential customers as early as possible in the development process. Information technology can help companies build customer loyalty by keeping the customers engaged in a continuous dialog. At the same time companies must maintain conversations with suppliers, distributors and others in the marketplace. Developing the customers database helps do it effectively. The technology linking all these groups to the company must be integrated with internal information systems. And marketing must take responsibility for managing these systems. Database techniques allow marketing managers to improve performance in many different ways, and seems to have a great future. (fragment of text)
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu - Bibliografia
-
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- Whitehorn A. (ed.): Multimedia: The Complete Guide. Dorling Kindersley 1996.
- Cytowane przez
- ISSN
- 0324-8445
- Język
- eng
