- Autor
- Theile Konstantin (Educatis Foundation)
- Tytuł
- B2B Branding and Web 2
- Źródło
- Economics and Organization of Enterprise, 2008, vol. 2, nr 2, s. 38-42, bibliogr. 12 poz.
- Słowa kluczowe
- Rynek instytucjonalny, World Wide Web (WWW), Budowanie świadomości marki
Business to Business (B2B), World Wide Web (WWW), Branding - Uwagi
- summ.
- Abstrakt
- B2B Branding and Web 2 are giving new opportunities of using internet not instead of marketing mix but together with marketing mix. These solutions not only improve communication between company and its customers. What is more important they influence the enforce changes in the whole company. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- D. Tapscott /A. D. Williams: Wikinomics: How Mass Collaboration Changes Everything Published by Penguin Book, 2006, ISBN 978-1-59184-138-8.
- http://en.wikipedia.org/wiki/Creative_Commons
- http://en.wikipedia.org/wiki/Eric_von_Hippel
- http://en.wikipedia.org/wiki/GNU_General_Public_License
- http://en.wikipedia.org/wiki/Hawthorne_effect
- http://en.wikipedia.org/wiki/Prosumer
- http://en.wikipedia.org/wiki/Wiki
- http://web.mit.edu/evhippel/www/papers/Herstatt-EvH%20Journal%20Product%20Innov%20Management.pdf
- http://wikisym.org/ws2006/proceedings/p99.pdf
- Trotz, 2005 http://www.wi.uni-muenster.de/aw/download/hybride-systeme/Hybrid%2030.pdf
- http://www.bvdw.org/fileadmin/medien/wissenspool/Leitfaden_Blogs_BVDW_20070326.pdf
- http://www.ecris.de
- Cytowane przez
- ISSN
- 2083-8328
- Język
- eng
- URI / DOI
- http://dx.doi.org/10.2478/v10061-008-0020-z
