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Recklies Oliver (Bausparkasse Mainz AG)
Problems and barriers to strategic planning
Journal of Economics and Organization of Future Enterprise, 2008, vol. 1, nr 1, s. 3-11, bibliogr. 22 poz.
Słowa kluczowe
Planowanie strategiczne, Zarządzanie strategiczne, Komunikowanie w przedsiębiorstwie
Strategic planning, Strategic management, Communication in organisation
This paper analyses and summarizes existing problems and barriers related to the strategic planning process. To analyse the topic the author uses a three step approach. The first part discusses existing problems and barriers in brief. The second part summarizes and discusses ideas to overcome these problems and barriers. The third part gives an overview about the benefits of a customized and improved strategic planning process. The author argues that in particular progress monitoring and bundling of strategic measures to "strategic campaigns" can help organizations focus and improve communication. (original abstract)
Pełny tekst
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