- Autor
- Rostro Francisco R. (Institute of Organization and Management, in Industry "ORGMASZ"; Unversidad Politecnica de San Luis Potosi, Mexico), Grudzewski Wiesław M. (Institute of Organization and Management, in Industry "ORGMASZ")
- Tytuł
- Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs
- Źródło
- Economics and Organization of Enterprise, 2008, vol. 1, nr 1, s. 19-26, tab., bibliogr. 14 poz.
- Słowa kluczowe
- Małe i średnie przedsiębiorstwa, Marketing strategiczny, Planowanie strategiczne
Small business, Strategic marketing, Strategic planning - Uwagi
- summ.
- Kraj/Region
- Meksyk
Mexico - Abstrakt
- SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- Anzola S., Administración de pequeñas empresas, México, DF.: Mc. Graw Hill, México 2002.
- Carson D., Gilmore A., Marketing at the interface: Not what but how, Journal of Marketing Theory and Practice 2000, 8, 1.
- Day G. S., Wensley R., Assessing advantages a framework for diagnosing competitive superiority, Journal of Marketing 1988, 52, 1.
- De la Fuente M., Muñoz C., Ventaja competitiva: actividades o recursos?, Panorama Socio-económico 2003, 26, 3.
- Hofer C. W., Schendel D. Strategy Formulation: Analytical Concepts, USA.: St Paul, Minneapolis 1978.
- Kalirai S., Marketers must adapt skills to a changing world, Marketing 2003, London 6, 24.
- Kotler Ph., Kotler on marketing, The Free Press, New York 1999.
- Loyola J. A., Guzmán A., Punto de Partida: Un Modelo Para la Competitividad del Estado de San Luís Potosí, México: Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM 1996.
- O'Donnell A., Gilmore A., Carson D., Cummins D., Competitive advantage in small to Medium-Sized enterprises, Journal of Strategic Marketing 2002, 10, 205.
- Porter M., Competitive Advantage. Creating and Sustaining Superior Performance, The Free Press, Mexico 1999.
- Preble J. F., Hoffman R. C., Competitive advantage through specialty franchising, The Journal of Consumer Marketing 1998, 15, 64.
- Treacy M., Wiersema F., La disciplina de los líderes del mercado, Bogotá, Grupo Editorial Norma, Colombia, Bogota 2004.
- Vassenes P., Cash is king, but marketing is everything, Journal of Financial Planning 2003, 16, 30.
- Webster F. E., Malter A. J., Ganesan S., The Decline and Dispersion of Marketing Competence, MIT Sloan Management Review 2005, 46, 4.
- Cytowane przez
- ISSN
- 2083-8328
- Język
- eng
- URI / DOI
- http://dx.doi.org/10.2478/v10061-008-0003-0
