BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Pikkemaat Birgit
Tytuł
Revealing Customer Traveler Preferences - Qualitative Results from Austria
Źródło
Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu, 2008, nr 99, s. 72-85, tab., bibliogr. 30 poz.
Słowa kluczowe
Usługi turystyczne, Produkt turystyczny, Jakość usług, Jakość społecznie oczekiwana
Tourism services, Tourist product, Quality of services, Socially expected quality
Kraj/Region
Austria
Austria
Abstrakt
Quality and its judgement by customers have gained considerable importance in the tourism industry in recent years. Quality is an important criterion of purchase and increases demand, as the value of the product is optimised for customers. The evaluation of holiday quality depends on the performance package and the contents which can vary widely according to individual preferences and the type of holiday. The main object of this paper is the evaluation of tourists' expectations and experiences regarding holiday attributes in the different phases of travel decision making. The results of a qualitative study carried out in Austria in June 2006 reveal existing research as tourists seem to search different holiday attributes in the different phases of travelling. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Bibliografia
Pokaż
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Cytowane przez
Pokaż
ISSN
1641-2168
Język
eng
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