BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Krawczyk Michał (Uniwersytet Warszawski)
Pożytek z neuroekonomii
The Benefits of Neuroeconomics
Decyzje, 2011, nr 15, s. 43-59, bibliogr. 42 poz.
Słowa kluczowe
Podejmowanie decyzji, Proces podejmowania decyzji, Psychologia decyzji
Decision making, Decision making process, Decision psychology
streszcz., summ.
Artykuł wprowadza pokrótce w metody, wyniki i problemy nowej interdyscyplinarnej dziedziny nauki, jaką jest neuroekonomia oraz jej pochodne. Nacisk położony jest na praktyczne pożytki, jakie mogą wynieść z niej ekonomiści. Dotyczą one przede wszystkim wytyczania obiecujących kierunków badań oraz dostarczania doskonalszych narzędzi dających nadzieję na możliwość bezpośredniego obserwowania preferencji. Autor omawia także metodologiczne i etyczne wyzwania stojące przed neuroekonomią. (abstrakt oryginalny)

This paper serves as a brief introduction into the methods, results and problems of the new interdisciplinary field of neuroecomics (and its relatives). The focus is on the practical benefits that may result from it for the economic profession. These primarily involve the possibility of setting new promising research directions and providing novel tools raising hopes of enabling direct observation of human preference. The author also discusses methodological and ethical challenges that neuroeconomics is or will soon be facing. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
  1. Ariely, D. i Berns, G.S. 2010. Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews. "Neuroscience" 11 (4).
  2. Benjamin, D.J., Chabris, C.F., Glaeser, E.L., Gudnason, V., Harris, T.B., Laibson, D., Launer, L. i Purcell, S. 2007. Genoeconomics. Biosocial Surveys. The National Academies Press.
  3. Bernheim, B.D. 2008. Neuroeconomics: A sober (but hopeful) appraisal. National Bureau of Economic Research discussion paper.
  4. Bernheim, B.D. i Rangel, A. 2004. Addiction and cue-triggered decision processes. "The American Economic Review" 94 (5): 1558-1590.
  5. Buchanan B. i Henderson P.W. 1992. Assessing the bias of preference, detection, and identification measures of discrimination ability in product design. "Marketing Science" 11: 64-75.
  6. Cabeza, R. i Kingstone, A. 2006. Handbook of functional neuroimaging of cognition. MIT Press.
  7. Camerer, C. 2003. Behavioral game theory: Experiments in strategic interaction. Princeton University Press.
  8. Caplin, A., Dean, M., Glimcher, P.W. i Rutledge, R.B. 2010. Measuring Beliefs and Rewards: A Neuroeconomic Approach. "Quarterly Journal of Economics" 125 (3): 923-960.
  9. Coates, J.M. i Herbert, J. 2008. Endogenous steroids and financial risk taking on a London trading floor. "Proceedings of the National Academy of Sciences" 105 (16).
  10. Fehr, E. i Camerer, C.F. 2007. Social neuroeconomics: the neural circuitry of social preferences. "Trends in Cognitive Sciences" 11 (10): 419-427.
  11. Figner, B., Knoch, D., Johnson, E.J., Krosch, A.R., Lisanby, S.H., Fehr, E.I Weber, E.U. 2010. Lateral prefrontal cortex and self-control in intertemporal choice. "Nature neuroscience" 13 (5): 538-539.
  12. Frederick, S., Loewenstein, G. i O'donoghue, T. 2002. Time discounting and time preference: A critical review. "Journal of Economic Literature" 40 (2): 351-401.
  13. Glimcher, P.W., Fehr, E., Camerer, C., Rangel, A. i Poldrack, R.E. 2008. Neuroeconomics: Decision Making and the Brain. Academic Press.
  14. Gul, F. i Pesendorfer, W. 2008. The case for mindless economics. W: Caplin, A. i Schotter, A. (red.) The foundations of Positive and normative Economics: A handbook. Oxford University Press.
  15. Harrison, G.W. 2008. Neuroeconomics: A critical reconsideration. "Economics and Philosophy" 24 (3): 303-344.
  16. Illes, J., Kirschen, M.P. Edwards, E. Stanford, L.R. Bandettini, P. Cho, M.K., Ford, P.J., Glover, G.H., Kulynych, J., Macklin, R. i in. 2006. Incidental Findings in Brain Imaging Research: What should happen when a researcher sees a potential health problem in a brain scan from a research subject? "Science" 311 (5762).
  17. Kahneman, D. i Tversky, A. 1979. Prospect theory: An analysis of decision under risk. "Econometrica" 47 (2): 263-291.
  18. Karremans, J.C. and Stroebe, W. i Claus, J. 2006. Beyond Vicary's fantasies: The impact of subliminal priming and brand choice. "Journal of Experimental Social Psychology" 42 (6): 792-798.
  19. Knutson B, Rick S, Wimmer GE, Prelec D i Loewenstein G. 2007. Neural predictors of purchases. "Neuron" 53 (1): 147-156.
  20. Kosfeld, M., Heinrichs, M., Zak, P., Fischbacher, U i Fehr, E. 2005. Oxytocin Increases Trust in Humans. "Nature" 435 (7042): 673-776.
  21. Laibson, D. 1997. Golden Eggs and Hyperbolic Discounting. "Quarterly Journal of Economics" 112 (2): 443-477.
  22. McClure, S.M. Laibson, D.I., Loewenstein, G. i Cohen, J.D. 2004. Separate neural systems value immediate and delayed monetary rewards. "Science" 306: 503-509.
  23. McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M. i Montague, P. R. 2004b. Neural correlates of behavioral preference for culturally familiar drinks. "Neuron" 44 (2): 379-387.
  24. McDonald, P. 2010. Neurological Correlates to Authentic Leadership. Victoria University of Wellington working paper.
  25. Murphy, E.R. Illes, J. i Reiner, P.B. 2008. Neuroethics of neuromarketing. "Journal of Consumer Behaviour" 7 (4-5): 293-302.
  26. Platt, M.L. i Huettel, S.A. 2008. Risky business: the neuroeconomics of decision making under uncertainty. "Nature Neuroscience" 11 (4): 398-403.
  27. Plassmann H, O'Doherty J i Rangel A. 2007. Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. "Journal of Neuroscience" 27 (37): 9984-8.
  28. Popper, K.R. 1959. The logic of scientific discovery. Hutchinson.
  29. Rabe-Hesketh, S., Bullmore, E.T. i Brammer, M.J. 1997. The Analysis of Functional Magnetic Resonance Images. "Statistical Methods in Medical Research" 6: 215-237.
  30. Riling, J., Gutman, D.A., Zeh, T.R., Pagnoni, G., Berns, G.S. i Kilts, C.D. 2002. A neural basis for social cooperation. "Neuron" 35: 395-405.
  31. Rosenzweig, M.R., Breedlove, S.M. i Leiman, A.L. 2010. Biological psychology: An introduction to behavioral, cognitive, and clinical neuroscience. Sinauer Associates.
  32. Samuelson, L. 2005. Foundations of human sociality: a review essay. "Journal of economic literature" 43: 488-497.
  33. Sanfey, A.G., Loewenstein, G., McClure, S.M. i Cohen, J.D. 2006. Neuroeconomics: cross-currents in research on decision-making. "Trends in Cognitive Sciences" 10 (3).
  34. Seymour, B., Daw, N., Dayan, P., Singer, T. i Dolan, R. 2007. Differential encoding of losses and gains in the human striatum. "Journal of Neuroscience" 27: 4826-4831.
  35. Shizgal, P. 1997. Neural basis of utility estimation. "Current Opinion in Neurobiology" 7: 198-208.
  36. Tallis, R. 2008. The Neuroscience Delusion. Times Literary Supplement, April 9.
  37. Tom, S.M., Fox, C.R., Trepel, C. i Poldrack, R.A. 2007. The neural basis of loss aversion in decision-making under risk. "Science" 315: 515-518.
  38. Tversky, A. i Kahneman, D. 1992. Advances in prospect theory: Cumulative representation of uncertainty. "Journal of Risk and uncertainty" 5 (4): 297-323.
  39. Vul, E. and Harris, C. and Winkielman, P. and Pashler, H. 2009. Puzzlingly high correlations in fMRI studies of emotion, personality, and social cognition. "Perspectives on Psychological Science" 4 (3).
  40. Zak, P.J. i Knack, S. 2001. Trust and growth. "The Economic Journal" 111 (470): 295-321.
  41. Zak, P.J. i Kugler, J. 2011. Neuroeconomics and International Studies: A New Understanding of Trust. "International Studies Perspectives" 12 (2): 136-152.
  42. Zak, P.J., Kurzban, R. i Matzner, W. T. 2005. Oxytocin Is Associated with Human Trustworthiness. "Hormones and Behavior" 48: 522-527.
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu