BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Kubicka Jolanta (Uniwersytet Ekonomiczny w Katowicach)
Tytuł
Etyczne aspekty public relations
Źródło
Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach. Public relations jako funkcja zarządzania w organizacjach, 2011, s. 105-124, rys., tab., bibliogr. 49 poz.
Słowa kluczowe
Public relations, Etyka biznesu
Public relations, Business ethics
Abstrakt
Etyka stanowi duże wyzwanie dla PR jako obszaru działania, a w szczególności praktyków PR. Jest wiele aspektów analizy etycznego wymiaru PR. Za rolą etyki dla PR może przemawiać fakt zwiększania zaufania społecznego do tego typu działalności dzięki bardziej etycznym decyzjom. Dążenie do profesjonalizmu w zakresie PR jest nieodłącznie związane z kwestiami etycznymi. Kodeksy etyczne PR są odpowiedzią na etyczne dylematy w zakresie Public Relations, mają również pomóc praktykom, gdyż dają możliwość powołania się na nie i uzyskania podstawy legitymizacji dla swoich działań. (...) Z etycznymi aspektami PR wiążą się także kwestie typów i modeli etyki, a także ideologii etycznej - wszystkiego tego, co daje podstawy teoretyczne do wyjaśniania i porządkowania tych kwestii. Wśród wielu ważnych zagadnień przedstawionych w tym artykule warto zwrócić uwagę na ewolucję procesu komunikacji PR, co nie pozostawało bez wpływu na znaczenie etyki w public relations. (fragment tekstu)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
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  34. Garcia C.: Integrating management practices in international public relations courses: a proposal of contents. "Public Relations Review" 2010, Vol. 36 Iss. 3.
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