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Gyaase Patric Ohemeng (Aalborg University Copenhagen, Denmark), Williams Idongesit (Aalborg University Copenhagen, Denmark)
Self-Interest in Innovation Diffusion Decision Process : the Case of Extending Broadband Internet Services to Rural Areas of Ghana
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 2013, nr 105, s. 45-58, rys., bibliogr. 40 poz.
Tytuł własny numeru
Europejska przestrzeń komunikacji elektronicznej. T. 2
Słowa kluczowe
Usługi internetowe, Obszary wiejskie
Internet services, Rural areas
This paper assesses the factors that would facilitate the diffusion and adoption of broadband Internet services in rural areas using the internet café business model. The rural areas of developing countries are predominantly ignored or underserved with broadband Internet connectivity. However in the cities, the Internet café business model has been a major driver in the diffusion of the Internet services. This paper adopts an exploratory approach to investigate why Internet café entrepreneurs do not supply Internet services to rural areas. It also explores the factors that would stimulate investments from the same who are currently investing in Internet services provisioning in the cities. Ghana is used as a case study by surveying 25 Internet Café operators. The analysis of the data collected facilitated self-interest assessment and its influences on the decision for broadband service diffusion and adoption in the rural areas using the Internet café business model.(original abstract)
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Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Szczecińskiego
Pełny tekst
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