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Gangopadhyay Soumik (International Institute of Management Sciences, India), Bandyopadhay Pradip (Berger Paints Limited, India), Sinha Pujashree (Berger Paints Limited, India)
Choice of Decorative Paints : Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata
International Letters of Social and Humanistic Sciences (ILSHS), 2013, vol. 5, s. 10-16, tab., bibliogr. 27 poz.
Słowa kluczowe
Produkcja farb i lakierów, Marka produktu, Preferencje konsumenta, Badanie opinii, Badania ankietowe
Manufacture of paints and varnishes, Product brand, Consumer preferences, Opinion research, Questionnaire survey
Berger Paints India Limited (BPIL)
Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents. (original abstract)
Pełny tekst
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