BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Balan Carmen (Bucharest Academy of Economic)
Tytuł
Consumer Behavior in the Digital Era - Evidence from Romanian Market
Źródło
Journal of Economics & Management / University of Economics in Katowice, 2014, nr 15, s. 5-24, rys., bibliogr. 20 poz.
Słowa kluczowe
Handel elektroniczny, Zachowania konsumenta, Media społecznościowe, Serwisy społecznościowe
e-commerce, Consumer behaviour, Social media, Social networking
Kraj/Region
Rumunia
Romania
Abstrakt
Romanian consumers entered the digital era with more or less enthusiasm, knowledge and openness to communicate and purchase in the new environment. Internet and social networks, blogs and opinion formers, brands present in social media and in online stores are common denominators of the life of many Romanians. Hereinafter, the behavior of consumers in the digital era and the implications for the marketing communication of the companies are presented from both quantitative and qualitative up-to-date perspectives.(fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
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Bibliografia
Pokaż
  1. Caraba, C. (2012): Comertul online din Romania: evolueaza, dar mai are mult. http://www.manager.ro/articole/itsic/comertul-online-din-romania:-evolueazadar- mai-are-mult-26232.html.
  2. Daedalus Millward Brown (2011): Ce se mai intampla in Retelele Sociale Online din Romania. http://www.strategy.socialnetworks.ro/2011/prez/sesiunea%201/1.Daniel%20Eenescu% 20%20Date%20esentiale%20despre%20Facebook%20in%20Romania.pdf.
  3. European Commission (2012): Consumer Conditions Scoreboard. Consumers at Home in the Single Market, 7th edition.
  4. Eurostat (2011): Internet Use in Households and by Individuals in 2012. Statistics in Focus, No. 66, European Union.
  5. Eurostat (2012): Eurostat Regional Yearbook 2012. European Union.
  6. Evans M., Jamal A. and Foxall G. (2009): Consumer Behavior, 2nd edition, John Wiley & Sons, Chichester.
  7. GfK Romania (2011a): Almost 30% of Internet Users Buy Online. http://www.gfkro. com/public_relations/press/multiple_pg/009110/index.en. html.
  8. GfK Romania (2011b): Social Media Consumers in Romania Like to be Friend with Brands. http://www.gfk-ro.com/public_relations/press/multiple_pg/008728/ /index.en.html.
  9. GfK Romania (2012a): Internet, Main Source of Information Post-Purchase. http://www.gfk-ro.com/public_relations/press/multiple_pg/ 009640/index.en.html.
  10. GfK Romania (2012b): Internet Changes the Traditional Model of Buying Decision. http://www.gfk-ro.com/public_relations/press/ multiple_pg/009447/index.en.html.
  11. GfK Romania (2012c): 22% of Assets in Social Media Companies Turn to Specialized Agencies. http://www.gfk-ro.com/public_relations/press/multiple_pg/009954/index.en.html.
  12. GfK Romania (2012d): Over Half of Companies Already Active in Social Media Will Invest More in 2012. http://www.gfk-ro.com/public_relations/ press/multiple _pg/009967/index.en.html.
  13. GfK Romania (2012e): Customer-Orientation - 2012 Trend for Promotion in Social Networks. http://www.gfkro.com/public_ relations/press/multiple_pg/009734/index.en.html.
  14. Hawkins D.I. and Mothersbaugh, D.L. (2010): Consumer Behavior: Building Marketing Strategy. 11th edition, McGraw-Hill-Irwin, New York.
  15. Mihai I. (2012): Studiu eResearch: Asteptari ale utilizatorilor romani de la brandurile prezente in social media. http://digital.iqads.ro/a_22511.
  16. Negraru C. (2012) : Vanzarile online cu cardul au crescut cu 38% la 9 luni. Romanii cumpara tot mai multe cupoane de reduceri. http://www.wallstreet. ro/articol/New-Media/138308/vanzarile-online-cu-cardul-au-crescut-cu- 38-la-9-luni-cele-mai-mult-au-crescut-tranzactiile-cu-vouchere-de-reduceri.html.
  17. Smyczek S. (2012): Consumer Behavior on International Markets. Placet, Warszawa.
  18. Solomon M.R. (2009): Consumer Behavior. Buying, Having and Being. 8th edition, Pearson Education, Upper Saddle River, New Jersey.
  19. Standout (2012): Cititorii de bloguri cumpara la recomandarea bloggerilor si tin cont de parerile acestora. http://blog.standout.ro/2012/06/campanii-pe-bloguri/cititorii-de- -bloguri-cumpara-la-recomandarea-bloggerilor-si-tin-cont-de-parerile-acestora/.
  20. Vidru L. (2012): Romanii cheltuie online 3.000 lei in fiecare ora. http://marketingportal.manager.ro/articole/ultima-ora-74/romanii-cheltuie-online- 3000-lei-in-fiecare-ora-5494.html.
Cytowane przez
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ISSN
1732-1948
Język
eng
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