BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Autor
Turek Dariusz (Szkoła Główna Handlowa w Warszawie)
Tytuł
Rola zachowań obywatelskich w kreowaniu wewnętrznego wizerunku pracodawcy
Role of citizenship behaviors in creating internal employer branding
Źródło
Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty, 2013, nr 4 (30), s. 25-39, rys., biblior. poz. 35
Education of Economists and Managers : problems, innovations, projects
Słowa kluczowe
Wizerunek przedsiębiorstwa, Wizerunek pracodawcy, Behawioryzm, Społeczeństwo obywatelskie
Company image, Employer branding, Behaviourism, Civic society
Uwagi
summ.
Abstrakt
W artykule zaprezentowano związki pomiędzy kreowaniem wewnętrznego wizerunku a organizacyjnymi zachowaniami obywatelskimi. Wskazano, że zachowania wykraczające poza rolę zawodową mogą być jednym z ważnych elementów budujących wizerunek pracodawcy. Dokonano charakterystyki zachowań obywatelskich nakierowanych na budowanie marki tzw. "brand citizenship behaviors", a także omówiono wyniki badań empirycznych nad związkami zachowań obywatelskich a kreowaniem wizerunku. Przedstawiono również ogólny model ukazujący determinanty i skutki zachowań obywatelskich nakierowanych na budowanie wizerunku. (abstrakt oryginalny)

This article presents the relationship between internal branding and organizational citizenship behaviors. It was pointed out that the "extra role behaviors" may be one of the important predictors of "employer branding". Characteristic of brand citizenship behaviors was described, and the results of empirical research on the relations between the brand citizenship behaviors and brand management were discussed. The paper also presents a general model of the determinants and consequences of brand citizenship behaviors. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
Pokaż
Bibliografia
Pokaż
  1. Ambler, T., Barrow, S. (1996), The employer brand, "Journal of Brand Management", 4(3).
  2. App, S., Merk, J., Büttgen, M. (2012), Employer branding: sustainable HRM as a competitive advantage in the market for high-quality employees, "Management Revue", 23(3).
  3. Asha, C.S, Jyothi, P. (2013), Internal branding: a determining element of organizational citizenship behaviour, "The Journal Contemporary Management Research", 7(1).
  4. Bobocel, D.R., Zdaniuk, A. (2005), How can explanations be used to foster organizational justice?, in: J. Greenberg, J.A Colquitt (eds.), Handbook of organizational justice, Lawrence Erlbaum, New Jersey 2005.
  5. Bolino, M.C., Klotz, A.C., Turnley, W.H., Harvey, J. (2013), Exploring the dark side of organizational citizenship behavior, "Journal of Organizational Behavior", 34.
  6. Bolino, M.C., Turnley, W.H., Gilstrap, J.B., Suazo, M.M. (2010), Citizenship under pressure: What's a "good soldier" to do?, "Journal of Organizational Behavior", 31.
  7. Brockner, J., DeWitt, R.L., Grover, S., Reed, T. (1990), When it is especially important to explain why: factors affecting the relationship between managers' explanations of a layoff and survivors' reactions to the layoff, "Journal of Experimental Social Psychology", 26.
  8. Burmann, Ch., Zeplin, S. (2005), Building brand commitment: a behavioral approach to internal brand management, "Brand Management", 12(4).
  9. Burmann, Ch., Zeplin, S. Riley, N. (2009), Key determinants of internal brand management success: an exploratory empirical analysis brand management, "Brand Management", 16(4).
  10. Chan Kim, W., Mauborgne, R. (2006), Chcesz, by pracownicy dali z siebie wszystko? Graj fair!, "Harvard Business Review Polska" lipiec-sierpień.
  11. Chang, A., Chiang, H-H., Han, T-S. (2012), A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction, "European Journal of Marketing", 46(5).
  12. Chen, Ch.V., Tang, Y.Y., Wang, S.J. (2009), Interdependence and organizational citizenship behavior: exploring the mediating effect of group cohesion in multilevel analysis, "The Journal of Psychology", 143(6).
  13. Chong, M. (2007), The role of internal communication and training in infusing corporate values and delivering brand promise: Singapore Airlines' experience, "Corporate Reputation Review", 10(3).
  14. Cropanzano, R., Bowen, D.E., Gilliland, S.W. (2007), The management of organizational justice, "Academy of Management Perspectives", 21(4).
  15. Fowler, J.G. (2013), Customer citizenship behavior: an expanded theoretical understanding, "International Journal of Business and Social Science", 4(5).
  16. Fox, S., Spector, P.E., Goh, A., Bruursema, K., Kessler, S.R. (2012), The deviant citizen: measuring potential positive relations between counterproductive work behaviour and organizational citizenship behaviour, "Journal of Occupational and Organizational Psychology".
  17. Grant, A.M., Mayer, D.M. (2009), Good soldiers and good actors: prosocial and impression management motives as interactive predictors of affiliative citizenship behaviors, "Journal of Applied Psychology", 94.
  18. Hsiung, H., Lin, C.W., Lin, C.S. (2012), Nourishing or suppressing? the contradictory influences of perception of organizational politics on organizational citizenship behaviour, "Journal of Occupational and Organizational Psychology", 85.
  19. King, C., Grace, D. (2008), Internal branding: exploring the employee's perspective, "Journal of Brand Management", 15.
  20. Klotz, A.C., Bolino, M.C. (2013), Citizenship and counterproductive work behavior: a moral licensing view, "Academy of Management Review", 38(2).
  21. Lievens, F., Van Hoye, G., Anseel, F. (2007), Organizational identity and employer image: towards a unifying framework, "British Journal of Management", 18(1).
  22. Lin, Ch.P., Lyau, N.M., Tsai, Y.H., Chen, W.Y., Chiu, Ch.K. (2010), Modeling corporate citizenship and its relationship with organizational citizenship behaviors, "Journal of Business Ethics", 95.
  23. Lind, E.A., Greenberg, J., Scott, K.S., Welchans, T.D. (2000), The winding road from employee to complainant: situational and psychological determinants of wrongful termination claims, "Administrative Science Quarterly", 45.
  24. Maxwell, R., Knox, S. (2009), Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm, "Journal of Marketing Management", 25(9-10).
  25. Organ, D.W., Podsakoff, P.M., MacKenzie, S.B. (2006), Organizational citizenship behavior: its nature, antecedents, and consequences, Sage, Thousand Oaks, CA.
  26. Podsakoff, N.P., Whiting, S.W., Podsakoff, P.M., Blume, B.D. (2009), Individual- and organizational-level consequences of organizational citizenship behaviors: a metaanalysis, "Journal of Applied Psychology", 94.
  27. Punjaisri, K., Evanschitzky, H., Wilson, A. (2009), Internal branding: an enabler of employees' brand-supporting behaviours, "Journal of Service Management", 20(2).
  28. Punjaisri, K., Wilson, A. (2007), The role of internal branding in delivery of employee brand promise, "Brand Management", 15(1).
  29. Raj, A., Jyothi, P. (2011), Internal branding: exploring the employee perspective, "Journal of Economic Development, Management, IT, Finance and Marketing", 3(2).
  30. Shaari, H., Salleh, S., Hussin, Z. (2012), A relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: the mediating roles of brand commitment, "International Journal of Business and Society", 13(3).
  31. Snell, R.S., Wong, Y.L. (2007), Differentiating good soldiers from good actors, "Journal of Management Studies", 44.
  32. Van Dyne, L., Ellis, J.B. (2004), Job creep: a reactance theory perspective on organizational citizenship behavior as overfulfillment of obligations, in: J.A.M. Coyle-Shapiro, L.M. Shore, M.S. Taylor, L.E. Tetrick (eds), The Employment relationship: examining psychological and contextual perspectives, Oxford University Press, Oxford.
  33. Van Scotter, J.R., Motowidlo, S.J. (1996), Interpersonal facilitation and job dedication as separate facets of contextual performance, "Journal of Applied Psychology", 81.
  34. Vigoda-Gadot, E. (2006), Compulsory citizenship behavior: theorizing some dark sides of the good soldier syndrome in organizations, "Journal for the Theory of Social Behaviour", 36.
  35. Yun, S., Takeuchi, R., Liu, W. (2007), Employee self-enhancement motives and job performance behaviors: investigating the moderating effects of employee role ambiguity and managerial perceptions of employee commitment, "Journal of Applied Psychology", 92.
Cytowane przez
Pokaż
ISSN
1734-087X
Język
pol
URI / DOI
http://dx.doi.org/10.5604/01.3001.0009.4611
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu