BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Jonikas Donatas (Klaipeda University, Lithuania)
Conceptual Framework of Value Creation through CSR in Separate Member of Value Creation Chain
Bulletin of Geography. Socio-economic Series, 2013, No. 21, s. 69-78, rys., bibliogr. 58 poz.
Słowa kluczowe
Tworzenie wartości, Społeczna odpowiedzialność biznesu, Społeczna odpowiedzialność, Łańcuch wartości, Wartości w biznesie
Value creation, Corporate Social Responsibility (CSR), Social Responsibility, Value chain, Values ​​in business
The main goal of this paper is to prepare a conceptual framework which would help to determine where any kind of value might emerge while various actions of Corporate Social Responsibility (CSR) are implemented. Such conceptual framework is suggested as a backbone for further research and empiric justification in order to develop a simplified yet effective CSR outcome evaluation model which might be used in practice in any company. Such practical model should help to determine which CSR action might bring maximized value outcome with lowest costs. The main attention in this paper is concentrated only on a single company as a member of value creation chain (VCC). The paper lays foundation for perspective to develop the research in a holistic way - to evaluate the effect of CSR integration in whole VCC. Many authors have debated the different possibilities of simultaneously incorporating social, environmental and economic concerns into management thinking and practice (Aguilera et al., 2007) in organizational behavior; Buysse and Verbeke (2003); Starkey and Crane (2003); Barin-Cruz et al. (2006) in strategic management. All those scholars have been developing concept of CSR from different point of view. This paper concerns value creation through CSR as economical category. But therefore in order to indicate areas of possible value creation, various all above mentioned aspects of CSR concept are taken into account. This paper suggests a framework of value creation through CSR, considering CSR implementation might help to create shared value for few beneficiaries simultaneously. The framework consists of all four types of responsibilities described by Carroll (1999), different levels of CSR activity, three major groups of beneficiaries (company, society, stakeholders) and areas of possible value creation. (original abstract)
Pełny tekst
  1. Aguilera, R.V., Rupp, D.E., Williams, C.A. and Ganapathi, J., 2007: Putting the S back in corporate social responsibility: a multilevel theory of social change in organizations. In: Academy of Management Review, Vol. 32, No. 3, pp. 836-63.
  2. Altenburg, T., 2006: Governance patterns in value chains and their developmental impact. In: European Journal of Development Research, Vol. 18, No. 4, pp. 498-521. DOI:
  3. Aras, G., Aybars A. and Kutlu, O., 2010: Managing corporate performance: investigating the relationship between corporate social responsibility and financial performance in emerging markets. In: International Journal of Productivity and Performance Management, Vol. 59, No. 3, pp. 229-254. DOI: http://dx.doi. org/10.1108/17410401011023573
  4. Aupperle, K.E., Carroll, A.B. and Hatfield, J.D., 1985: An empirical examination of the relationship between corporate social responsibility and profitability. In: Academy of Management Journal Jun85, Vol. 28, No. 2, pp. 446-463. DOI:
  5. Barin-Cruz, L., Pedrozo, E.A. and Estivalete, V.F.B., 2006: Towards sustainable development strategies: a complex view following the contribution of Edgar Morin. In: Management Decision, Vol. 44, No. 7, pp. 871-91. DOI: http://dx.doi. org/10.1108/00251740610680578
  6. Blankenburg Holm, D., Eriksson, K. and Johanson J., 1999: Creating value through mutual commitment to business network relationships. In: Strategic Management Journal, Vol. 20, No. 5, pp. 467-486. DOI: 0266(199905)20:5<467::AID-SMJ38>3.0.CO;2-J
  7. Cruz, L.B. and Boehe D.M., 2008: CSR in the global marketplace: Towards sustainable global value chains. In: Management Decision, Vol. 46, No. 8, pp. 1187-1209. DOI:
  8. Borys, B. and Jemison, D.B., 1989: Hybrid arrangements as strategic alliances: theoretical issues in organizational combinations. In: Academy of Management Review, Vol. 14, No. 2, pp. 234-249. DOI: http://dx.doi. org/10.5465/AMR.1989.4282106
  9. Buysse, K. and Verbeke, A., 2003: Proactive environmental strategies: a stakeholder management perspective. In: Strategic Management Journal, Vol. 24, No. 5, pp. 453-70. DOI:
  10. Carroll, A., 1999: Corporate social responsibility. Evolution of a definitional construct. In: Business & Society, Vol. 38, No. 3, pp. 268-295. DOI: http://dx.doi. org/10.1177/000765039903800303
  11. Chatain, O. and Zemsky, P., 2011: Value creation and value capture with frictions. In: Strategic Management Journal, Vol. 32, No. 11, pp. 1206-1231. DOI: http://
  12. Dicken, P., 2011: Global shift: mapping the changing contours of world economy. Sixth Edition, New York, London: The Guilford Press.
  13. Dyer, J.H., 1997: Effective interfirm collaboration: how firms minimize transaction costs and maximize transaction value. In: Strategic Management Journal, Vol. 18, No. 7, pp. 553-556.
  14. European Commission, 2002: Communication from the Commission concerning corporate social responsibility: a business contribution to sustainable development, available at: LexUriServ/ 7:EN:NOT
  15. Feller A., Shunk, D. and Callarman, T., 2006: Value Chains Versus Supply Chains. In: BP Trends, March, 2006.
  16. Gerrefi, G., Humphrey, J. and Sturgeon, T., 2005: The governance of global value chains. In: Review of International Political Economy, Vol. 12, No. 1, pp. 78-104. DOI:
  17. Hammervoll, T., 2009: Value-creation logic in supply chain relationships. In: Journal of Business-to-Business Marketing, Vol. 16, No. 3, pp. 220-241. DOI: http://
  18. Hearn, G., Roodhouse, S. and Blakey, J., 2007: From value chain to value creating ecology: implications for creative industries development policy. In: International Journal of Cultural Policy, Vol. 13, No. 4, pp. 420-436. DOI:
  19. Hopkins, T.K. and Wallerstein, I., 1986: Commodity chains in the world economy prior to 1800. In: Review, Vol. 10, No. 1, pp. 157-170.
  20. Humphrey, J. and Schmitz, H., 2002: Developing country firms in the world economy: governance and upgrading in global value chains. INEF Report, Duisburg: Institut fuer Entwicklung und Frieden der Gerhard- Mercator-Universitaet Duisburg, Heft, pp. 1-35.
  21. Ioannou, I. and Serafeim, G., 2010: The impact of corporate social responsibility on investment recommendations. Working Papers, Harvard Business School Division of Research, pp. 1-45.
  22. Jayaram, J., Kannan, V.R. and Tan, K.C., 2004: Influence of initiators on supply chain value creation. In: International Journal of Production Research, Vol. 42, No. 20, 4377-4399. DOI: 0207540410001716516
  23. Jonikas, D., 2012: Value creation through CSR at stakeholders level. In: Economics and Management. ICEM 2012, No. 17. DOI: em.17.2.2200
  24. Juščius, V., 2007: Corporate social responsibility and sustainable development. In: Organizacijř vadyba: sisteminiai tyrimai, Vol. 44, pp. 35-44.
  25. Kagan, R.A., Gunningham, N. and Thornton, D., 2003: Explaining corporate environmental performance: how does regulation matter? In: Law and Society Review, Vol. 37, No. 1, pp. 51-90. DOI: http://dx.doi. org/10.1111/1540-5893.3701002
  26. Kay, J., 1993: Foundations of corporate success: how business strategies add value, Oxford: Oxford University Press.
  27. Kretschmer, M., Klimis, G. and Choi, C., 1999: Increasing returns and social contagion in cultural industries. In: British Journal of Management, Vol. 10, Issue Supplement pp. 61-72. DOI: http://dx.doi. org/10.1111/1467-8551.10.s1.6
  28. Lambert, D. M., Knemeyer, A. M. and Gardner, J. T., 2004: Supply chain partnerships: model validation and implementation. In: Journal of Business Logistics, Vol. 25, No. 2, pp. 21-42. DOI: http://dx.doi. org/10.1002/j.2158-1592.2004.tb00180.x
  29. Larson, A., 1992: Network dyads in entrepreneurial settings: a study of the governance of exchange relations. In: Administrative Science Quarterly, Vol. 37, No. 1, pp. 76-104.
  30. Lee, H.L., 2004: The triple: a supply chain. In: Harvard Business Review, Vol. 82, No. 10, pp. 102-112.
  31. Lepak, D.P., Smith, K.G. and Taylor, M.S., 2007: Value creation and value capture: a multilevel perspective. In: Academy of Management Review, Vol. 32, No. 1, pp. 180-194.
  32. Lindgreen, A. and Swaen, V., 2005: Corporate citizenship: let not relationship marketing escape the management toolbox. In: Corporate Reputation Review, Vol. 7, No. 4, pp. 346-363.
  33. Lund-Thomsen, P. and Nadvi, K., 2010: Global value chains, local collective action and corporate social responsibility: a review of empirical evidence. In: Business Strategy and the Environment, Vol. 19, No. 1, pp. 1-13. DOI:
  34. Makadok, R. and Coff, R., 2002: The theory of value and the value of theory: breaking new ground versus reinventing the wheel. In: Academy of Management Review, Vol. 27, No. 1, pp. 10-13.
  35. Nohria, N. and Ghoshal, S., 1994: Differentiated fit and shared values: alternatives for managing headquarters subsidiary relations. In: Strategic Management Journal, Vol. 15, No. 6, pp. 491-502. DOI: http://dx.doi. org/10.1002/smj.4250150606
  36. Pava, M.L. and Krausz, J. 1997: Criteria for Evaluating the Legitimacy of Corporate Social Responsibility. In: Journal of Business Ethics. Feb 1997, Vol. 16, No. 3, pp. 337-347. DOI: http://dx.doi. org/10.1023/A:1017920217290
  37. Pietrobelli, C., Rabellotti, R. and Giuliani, E., 2006: Upgrading in global value chains: lessons from Latin American clusters. In: Pietrobelli, C. and Rabellotti, R. editors, Upgrading to compete: global value chains, clusters, and SMEs in Latin America, Washington, D.C.: Inter-American Development Bank, pp. 251-298.
  38. Porter, M.E. and Kramer, M.R., 2011: Creating shared value. In: Harvard Business Review, Vol. 89, No. 1/2, pp. 62-77.
  39. Prahalad, C.K. and Ramaswamy, V., 2002: The co-creation connection. In: Strategy and Business, Vol. 27, pp. 50-61.
  40. Rainbird M., 2004: Demand and supply chains: the value catalyst. In: International Journal of Physical Distribution & Logistics Management, Vol. 34, No. 3-4, pp. 230-250. DOI: http://dx.doi. org/10.1108/09600030410533565
  41. Reinhardt, F., 1998: Environmental product differentiation. In: California Management Review, Vol. 40, Summer, pp. 43-73.
  42. Sahay, B.S., 2003: Supply chain collaboration: the key to value creation. In: Work Study, Vol. 52, No. 2, pp. 76-83. DOI:
  43. Sherer, S.A., 2005: From supply-chain management to value network advocacy: Implications for e-supply chains. In: Supply Chain Management, Vol. 10, No. 2, pp. 77-83. DOI: http://dx.doi. org/10.1108/13598540510589151.
  44. Stabell, C.B. and Fjeldstad O.D., 1998: Configuring value for competitive advantage: on chains, shops, and networks. In: Strategic Management Journal, Vol. 19, No. 5, pp. 413-437. DOI: http://dx.doi. org/10.1002/(SICI)1097-0266(199805)19:5<413::AIDSMJ946> 3.0.CO;2-C
  45. Stanwick, P.A. and Stanwick, S.D., 1998: The determinants of corporate social performance: An empirical examination. In: American Business Review Jan1998, Vol. 16, No. 1, pp. 86-93.
  46. Starkey, K. and Crane, A., 2003: Toward green narrative: management and the evolutionary epic. In: Academy of Management Review, Vol. 28, No. 2, pp. 220-37. DOI:
  47. Steurer, R., Langer, M.E., Konrad, A. and Martinuzzi, A., 2005: Corporations, stakeholders and sustainable development I: a theoretical exploration of businesssociety relations. In: Journal of Business Ethics, Vol. 61, No. 3, pp. 263-81. DOI s10551-005-7054-0
  48. Swink, M., 2006: Building collaborative innovation capability. In: Research Technology Management, Vol. 49, No. 2, pp. 37-47.
  49. Tulder, R., Wijk, J. and Kolk, A., 2009: From Chain Liability to Chain Responsibility. In: Journal of Business Ethics Apr2009 Supplement 2, Vol. 85, pp. 399-412. DOI:
  50. Vaitkevičius, S. and Stukaitë, D., 2009: Ámoniř socialinës atsakomybës formavimas racionalaus veikimo kontekste (Formation of corporate social responsibility based on rational behavior - in Lithuanian). In: Ekonomika ir vadyba, Vol. 14, pp. 624-632.
  51. Valackienë, A. and Micevičienë D., 2011: Methodological framework analysing a social phenomenon: stakeholder orientation implementing balanced corporate social responsibility. In: Inzinerine Ekonomika-Engineering Economics, Vol. 22, No. 3, pp. 300-308. DOI:
  52. Visser, W., 2010: The age of responsibility: CSR 2.0 and the New DNA of business. In: Journal of Business Systems, Governance and Ethics. Vol. 5, No. 3, pp. 7-22.
  53. Vogel, D., 2005: The low value of virtue. In: Harvard Business Review, Vol. 83, No. 6, pp. 26.
  54. Vurro, C., Russo, A. and Perrini, F., 2010: Shaping sustainable value chains: network determinants of supply chain governance models. In: Journal of Business Ethics, Vol. 90, pp. 607-621. DOI: http://dx.doi. org/10.1007/s10551-010-0595-x
  55. Waddock, S.A. and Graves, S.B., 1997: The corporate social performance - financial performance link. In: Strategic Management Journal, Vol. 18, No. 4, pp. 303-320.
  56. Wang, E.T.G. and Wei, H.-L., 2007: Interorganizational governance value creation: Coordinating for information visibility and flexibility in supply chains. In: Decision Sciences, Vol. 38, No. 4, pp. 647-674.
  57. Watts, D., 2003: Six degrees: The science of a connected age, New York: Norton.
  58. Yuan, W., Bao, Y. and Verbeke, A., 2011: Integrating CSR initiatives in business: an organizing framework. In: Journal of Business Ethics, Vol. 101, No. 1, 75-92. DOI:
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu