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Autor
Lušňáková Zuzana (Slovak Agricultural University in Nitra), Kleinová Katarína (Slovak Agricultural University in Nitra)
Tytuł
The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management
Źródło
Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2012, nr 7 (56), s. 53-61, bibliogr. 13 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing
Słowa kluczowe
Relacje z klientami, Społeczna odpowiedzialność biznesu, Etyka biznesu
Relationships with customers, Corporate Social Responsibility (CSR), Business ethics
Uwagi
summ.
Abstrakt
The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm - customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper. (original abstract)
Pełny tekst
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Bibliografia
Pokaż
  1. Alev S. - Samira M. Consumer Behaviour Analysis in Relation to CSR Activities of Cosmetics Brands. http://pure.au.dk/portal-asbstudent/files/13393/THESIS_Alev_Selbes-Samira_Mohamed.pdf
  2. Bryman A. 2004. Social Research Methods. 2nd Edition, Oxford University Press.
  3. Castaldo S. - Perrini F. - Misani N. - Tencati A. 2009. The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Journal of Business Ethics. Volume 84, Number 1/2009. 1-15
  4. Davies M. B. 2007. Doing a Successful Research Project. 4th Edition, Macmillan
  5. Luan J. - Ailawadi K. L. Does Corporate Social Responsibility Build Customer Loyalty? http://adage.com/article/cmo-strategy/corporate-socialresponsibility-build-customer-loyalty/227729/
  6. Lušňáková Z. 2011. Corporate social responsibility as part of public relations and firm development. In European policies : finance and marketing. Scientific Journals Warsaw University of Life Sciences - SGGW. - Warszawa : Wydawnictwo SGGW. ISSN 2081-3430. Vol. 54, no. 5 (2011), s. 91-100.
  7. Lušňáková Z. - Kubicová Ľ. - Kleinová, K. 2010. Ethics in business firms. In Marketing in practise of agro-food sector. - Nitra : Slovenská poľnohospodárska univerzita v Nitre, 2010. ISBN 978-80-552-0529-8. p. 55-61. http://www.slpk.sk/eldo/2011/zborniky/11-11/lusnakova_kleinova_kubicova.pdf.
  8. Mason, J. 2002. Qualitative researching. 2. Edition. SAGE, 2002. ISBN 978-0761-974-28-4
  9. McWilliams A. - Siegel D. (2001). Corporate Social Responsibility: A Theory of the Firm Perspective. Academy of Management Review, vol. 26, no. 1, pp. 117-127
  10. Petříková R. a kol. People in management processes. (Lidé v procesech řízení). 1. edition. Professional Publishing, 2007.211 p. ISBN 978-80-86946-28-3.
  11. Swaen V. 2002. Corporate Sociel Responsibility: Do Managers and Consumers have the same conception of "Doing Good"? 10th international conference of the Greening of Industry Network. June 23-26, 2002, Göteborg, Sweden
  12. Šajbidorová M. - Hennyeyová K. 2006. Bussiness culture and business ethics in the agri and food complex enterprises in the Slovak Republic. In SymOrg 2006 [elektronický zdroj] : X. Međunarodni simpozijum, Zlatibor, June 7-10, 2006. Beograd : Univerzitet u Beogradu, 2006.
  13. Ubrežiová A. - Horská E. 2010. Perception and approach towards Corporate Social Responsibility in SMEs: case study of Slovak and Czech Repeblic. In PEFnet 2011- european scientific conference of Ph.D. students, 15th Year, December 1-2, 2011 Brno. Brno : Mendel University in Brno, 2010. - ISBN 978-80-7157-743-0. - S. 1-7.
Cytowane przez
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ISSN
2081-3430
Język
eng
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