- Autor
- Yadav Rajesh K. (RKDF College of Engineering, Bhopal, India), Jain Richa (Barkatullah University, Bhopal (M.P.), India)
- Tytuł
- "Brand Building through Corporate Social Responsibility" - A Case Study of SBI Life Insurance
- Źródło
- International Letters of Social and Humanistic Sciences (ILSHS), 2014, vol. 18, s. 34-38, rys., bibliogr. 7 poz.
- Słowa kluczowe
- Społeczna odpowiedzialność biznesu, Marka banku, Budowanie marki, Konkurencyjność, Konkurencyjność przedsiębiorstwa, Studium przypadku
Corporate Social Responsibility (CSR), Bank brand, Brand building, Competitiveness, Enterprise competitiveness, Case study - Uwagi
- summ.
- Firma/Organizacja
- SBI Life Insurance
SBI Life Insurance - Abstrakt
- CSR activities refer to the initiatives an individual corporate entity undertakes as an extra effort for the welfare of the society, environment as a whole. This initiative is a kind of gratitude shown by the corporates towards the society from whom they earn wholesome profits. This study aims in finding out how significant CSR activities are in building a brand name and making one a good employer and an employee. This study also intends to seek how Indian companies can face the competition by widening the CSR actions of their firms. Interview of Human Resource senior official of SBI Life Insurance was undertaken to complete this study. The findings of the study suggest that there is a significant rise in the business performances of SBI Life Insurance through the conduction of CSR activities. With the boom of international trade and outsourcing business, their CSR conduct is the sine quo non for building a more powerful brand name. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- Chatterjee Debabrata International Journal of Innovation, Management and Technology 1(5) (2010) 507-510.
- Fernández Belén, Souto Feijóo International Journal of Economic Sciences and Applied Research 2(1) (2006) 36-50.
- Gautam Richa, Singh Anju, Global Business and Management Research: An International Journal 2(1) (2010) 41-56.
- Iamandi Irina Eugenia, Filip Radu, The Romanian Economic Journal 11(27) (2008) 99-122.
- Khanna Parul, Gupta Gitika, Asia Pacific Journal of Research in Management 2(1) (2011) 178-187.
- Naqvi S. M. M. Raza, Ishtiaq Maria, Interdisciplinary Journal of Contemporary Research in Business 5(1) (2013) 79-93.
- Sharma Vijay Kumar, International Journal of Advancements in Research & Technology 2(1) (2013) 27-39.
- Cytowane przez
- ISSN
- 2300-2697
- Język
- eng
