- Autor
- Kleinová Katarína (Slovak Agricultural University in Nitra), Űrgeová Johana (Slovak Agricultural University in Nitra)
- Tytuł
- Country Image and Branding of Slovakia
- Źródło
- Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2011, nr 5 (54), s. 50-58, tab, bibliogr. 6 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing - Słowa kluczowe
- Wizerunek państwa, Budowanie świadomości marki, Strategia marki
Image of the country, Branding, Brand strategy - Uwagi
- summ.
- Kraj/Region
- Republika Słowacka
Slovak Republic - Abstrakt
- The article is result of many author's point of view and own research, which could show how is the country marketing important not only for domestic economy or life style but also for business, cultural and general presentation's options on the global market. Slovakia isn't well known in the comparison with Canada, USA or Switzerland. Imagine France without fashion, Germany without automotive excellence or Japan without consumer electronics. There's no arguing that the image we have of another country says a lot about how we view it as a tourist destination, a place to invest or source of consumer goods. Slovakia has a long way to be in the group of Anholt Brand Index and so we need strong well known possibilities and marketing strategies to be successful and perceived by positive meaning of world - people. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- GfK USA. 2011. The Anholt-GfK Roper Nation Brands Index. online. [cit. 2011-03-25]. http://www.gfkamerica.com/practice_areas/roper_pam/nbi_index/index.en.html
- LUČAIOVÁ, Anka. Made in Slovakia. 2010. [cit. 2011-02-20] Available: http://plus7dni.pluska.sk/plus7dni/rozhovor/2010/02/made-in-slovakia.html
- Hnonline.sk. 2011. Slovenské značky majú v zahraničí určite šancu. [cit. 2011-02-20] Available: http://hnonline.sk/ekonomika/c1-25498480-slovenske-znacky-maju-v-zahranici-urcite-sancu
- East West Communication. 2011. East West Global Index 200. [cit. 2011-02-20] Available: http://www.eastwestcoms.com/global_volume.htm
- FutureBrand.2010. [cit.2011-02-20] Available: http://www.futurebrand.com/wpcontent/uploads/2010/11/CBI_BBC_2010_ex ecsumary.pdf
- DZUREKOVÁ, Mária. 2011. Top/down medzi krajinami. In Strategie, č.1, 2011, s. 23
- Cytowane przez
- ISSN
- 2081-3430
- Język
- eng
