- Autor
- Lušňáková Zuzana (Slovak Agricultural University in Nitra)
- Tytuł
- Corporate Social Responsibility as Part of Public Relations and Firm Development
- Źródło
- Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, 2011, nr 5 (54), s. 91-100, rys., bibliogr. 9 poz.
Scientific Journals Warsaw University of Life Sciences - SGGW. European Policies, Finance and Marketing - Słowa kluczowe
- Społeczna odpowiedzialność biznesu, Public relations, Etyka biznesu, Rozwój przedsiębiorstwa
Corporate Social Responsibility (CSR), Public relations, Business ethics, Enterprise development - Uwagi
- summ.
- Abstrakt
- Social responsibility and ethics has become the key of marketing just when it also becomes the topic of customer interest and organization Corporate Social Responsibility becomes a tool to satisfy customer requirements. This era occurred when customers gained greater access to information about the organizations practices and there also grew a number of global environmental and social problems. Organizations behavior in the broadest sense began to have an impact on how people perceive their products and services. That social responsibility has become one of the major trends in marketing does not mean that it's the only way to achieve success in the short term. Marketers may get into situations where they will face the choice dilemma between profitability and customers' desire for social benefit. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- BUSSARD, A. - NARKUŠ, M. - BUNČÁK, M. - MARČEK, E.: Corporate Social Responsbility (Spoločensky zodpovedné podnikanie). Foundation Integra, Foundation Pontis, PANET, Bratislava 2005.
- CARROLL, A. B.: 'A Three-Dimensional Conceptual Model of Corporate Performance,' Academy of Management Review, 1979. In: Carrol A.B.:A Guide to Corporate Social Responsibility (CSR)
- ARCHIE, B. CARROLL, 'A Three-Dimensional Conceptual Model of Corporate Performance,' Academy of ManagementReview, 1979, In: Carrol A.B.: A Guide to Corporate Social Responsibility (CSR)
- CSR Europe: European Roadmap for Businesses, Towards a Sustainable and Competitive Enterprise, Dostupné na http://www.csreurope.org/pages/en//roadmap.html
- SMITH, S.: Navigating The Stakeholder Relations Continuum. In: Leading Perspectives, 2004. p.: 18 - 19.
- TRNKOVÁ, J.: What does it mean Corporate Social Responsibility? (Co znamená společenská odpovědnost firem?). AISIS, 2005.
- FRIEDMAN, M.: The Social Responsibility of Business is to Increase its Profits, The New York Times Magazine, 13. september 1970
- KLEIN, N.: No Logo: Taking Aim at the Brand Bullies. Canada, 2000.
- CONROY, M.: Branded! How the 'Certification Revolution' is Transforming Global Corporations, New Society Publisher, 2007. ISBN: 9780865715790.
- Cytowane przez
- ISSN
- 2081-3430
- Język
- eng
