BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Yen Wen-Wei (Chungyu Institute of Technology, Keelung, Taiwan)
Why Are the Warning Labels on Hedonic Fashion Products Ineffective? Two Experiments on Hair Dying and Perm Services
Argumenta Oeconomica, 2014, nr 2 (33), s. 93-113, tab., bibliogr. 65 poz.
Słowa kluczowe
Decyzje konsumenckie, Konsumpcja, Zachowania konsumenta, Psychologia postrzegania
Consumer decision, Consumption, Consumer behaviour, Psychology of perception
This study contributes to the clarification of the effects of hedonic fashion products' involvement in the failure of self-regulation. Two experimental studies on hair dying and perm services which can be regarded as hedonic consumption, were carried out. The results reveal that the level of product involvement is inversely related to the effective level of self-regulation, which is mediated by consumption inertia, not by expertise. Warning labels are effective only for consumers with a low level of product involvement. Based on the findings, some recommendations for policy makers and marketers are proposed.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
  1. Aarts, H., Dijksterhuis, A., The Automatic Activation of Goal-directed Behaviour: The Case of Travel Habit, "Journal of Environmental Psychology", 20(1), pp. 75-82, 2000.
  2. Ainslie, G., Picoeconomics: The Strategic Interaction of Successive Motivational States within the Person (Studies in Rationality and Social Change). Cambridge University Press Cambridge, England 1992.
  3. Alba, J. W., Hutchinson, W. J., Dimension of Consumer Expertise, "Journal of Consumer Research", 13(4), pp. 411-454, 1987.
  4. Alba, J. W., Williams, E. F., Pleasure Principles: A Review of Research on Hedonic Consumption, "Journal of Consumer Psychology", 23(1), pp. 2-18, 2013.
  5. Bagozzi, R. P., Attitudes, Intention, and Behaviour: A Test of Some Key Hypotheses, "Journal of Personality and Social Psychology", 41(4), pp. 607-627, 1981.
  6. Baumeister, R. F., Yielding to Temptation: Self-control Failure, Impulsive Purchasing, and Consumer Behavior, "Journal of Consumer Research", 28(4), pp. 670-676, 2002.
  7. Bernheim, B. D., Rangel, A., Addiction and Cue-triggered Decision Responses, "American Economic Review", 94(5), pp. 1558-1590, 2004.
  8. Bian, X., Moutinho, L., The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects, "European Journal of Marketing", 45(1/2), pp. 191-216, 2011.
  9. Chandrashekaran, R., The Influence of Redundant Comparison Prices and Other Price Presentation Formats on Consumers' Evaluations and Purchase Intentions, "Journal of Retailing", 80(1), pp. 53-66, 2004.
  10. Childers, T. L., Carr, C. L., Peck, J., Carson, S., Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior, "Journal of Retailing", 77(4), pp. 511-535, 2001.
  11. Davis, J. J., Riskier than We Think? The Relationship between Risk Statement Completeness and Perceptions of Direct to Consumer Advertised Prescription Drugs, "Journal of Health Communication", 5(4), pp. 349-369, 2000.
  12. Dawes, J., Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-point, 7-point and 10-point Scales, "International Journal of Market Research", 50 (1), pp. 61-77, 2008.
  13. Dhar, R., Wertenbroch, K., Consumer Choice between Hedonic and Utilitarian Goods, "Journal of Marketing Research", 37(1), pp. 60-71, 2000.
  14. Fishbach, A., Shah, J. Y., Self-control in Action: Implicit Dispositions toward Goals and Away from Temptations, "Journal of Personality and Social Psychology", 90(5), pp. 820-832, 2006.
  15. Folkes, V. I., Martin, K. G., When to Say When: Effects of Supply on Usage, "Journal of Consumer Research", 20(3), pp. 467-477, 1993.
  16. Garg, N., Lerner, J. S., Sadness and Consumption, "Journal of Consumer Psychology", 23(1), pp. 106-113, 2013.
  17. Garling, T., Garvill, J., Psychological Explanation of Participation in Everyday Activities [in:] Garling, T., Golledge, R. G. (eds), Behaviour and Environment: Psychological and Geographical Approaches, pp. 270-297. Elsevier, Amsterdam 1993.
  18. Garry, T., Affect and the Role of Corporate Customer Expertise within Legal Services, "Journal of Services Marketing", 22(4), pp. 292-302, 2008.
  19. Gómez, B. G., Arranz, A. G., Cillán, J. G., The Role of Loyalty Programs in Behavioral and Affective Loyalty, "Journal of Consumer Marketing", 23(7), pp. 387-396, 2006.
  20. Gremler, D. D., The Effect of Satisfaction, Switching Costs, and Interpersonal Bonds on Service Loyalty. Unpublished doctoral dissertation. Arizona State University. Tucson, Arizona 1995.
  21. Hartman, J. B., Shim, S., Barber, B., O'Brien, M., Adolescents' Utilitarian and Hedonic Web Consumption Behavior: Hierarchical Influence of Personal Values and Innovativeness, "Psychology & Marketing", 23(10), pp. 813-839, 2006.
  22. Heatherton, T. F., Wagner, D. D., Cognitive Neuroscience of Self-regulation Failure, "Trends in Cognitive Sciences", 15(3), pp. 132-139, 2011.
  23. Heatherton, T. F., Self and Identity: Neuroscience of Self and Self-regulation, "Annual Review of Psychology", 62(January), pp. 363-390, 2011.
  24. Hellén, K., Sääksjärvi, M., Happiness as a Predictor of Service Quality and Commitment for Utilitarian and Hedonic Services, "Psychology & Marketing", 28(9), pp. 934-957, 2011.
  25. Herman, C. P., Polivy, J., The Self-regulation of Eating: Theoretical and Practical Problems [in:] Vohs, K. D., Baumeister, R. F. (eds.), Handbook of Self-regulation: Research, Theory, and Applications (2nd Ed.), pp. 492-508. Guilford Press, 2010.
  26. Hirschman, E. C., Holbrook, M. B., Hedonic Consumption: Emerging Concepts, Methods and Propositions, "Journal of Marketing", 46(3), pp. 92-101, 1982.
  27. Hoch, S. J., Loewenstein, G. F., Time-inconsistent Preferences and Consumer Self-Control, "Journal of Consumer Research", 17(4), 492-507, 1991.
  28. Hong, J., Sternthal, B., The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments, "Journal of Marketing Research", 47(2), pp. 301-311, 2010.
  29. Im, H., Ha, Y., The Effect of Perceptual Fluency and Enduring Involvement on Situational Involvement in an Online Apparel Shopping Context, "Journal of Fashion Marketing and Management", 15(3), pp. 345-362, 2011.
  30. Kang, J., Park-Poaps, H., Hedonic and Utilitarian Shopping Motivations of Fashion, "Journal of Fashion Marketing and Management", 14(2), pp. 312-328, 2010.
  31. Kempf, D. S., Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products, "Psychology & Marketing", 16(1), pp. 35-50, 1999.
  32. Kempf, D. S., Harmon, S. K., Examining the Effectiveness of Proposed Cigarette Package Warning Labels with Graphic Images among U.S. College Students, "Academy of Marketing Studies Journal", 10(2), pp. 77-93, 2006.
  33. Kim, H. S., Consumer Profiles of Apparel Product Involvement and Values, "Journal of Fashion Marketing and Management", 9(2), pp. 207-220, 2005.
  34. Kinley, T. R., Josiam, B. M., Lockett, F., Shopping Behavior and the Involvement Construct, "Journal of Fashion Marketing and Management", 14(4), pp. 562-575, 2010.
  35. LaRose, R., Lin, C. A., Eastin, M. S., Unregulated Internet Usage: Addiction, Habit, or Deficient Self-regulation?, "Media Psychology", 5(3), pp. 225-253, 2003.
  36. Latour, K. A., Latour, M. S., Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience, "Journal of Consumer Research", 37(4), pp. 688-697, 2010.
  37. Loewenstein, G. F., Out of Control: Visceral Influences on Behavior, "Organizational Behavior and Human Decision Processes", 65(3), pp. 272-292, 1996.
  38. Neeley, C. R., Min, K. S., Kennett-Hensel, P. A., Contingent Consumer Decision Making in the Wine Industry: The Role of Hedonic Orientation, "Journal of Consumer Marketing", 27(4), pp. 324-335, 2010.
  39. Nguyen, D. T., DeWitt, T., Russell-Bennett, R., Service Convenience and Social Services Cape: Retail vs Hedonic Setting, "Journal of Services Marketing", 26(4), pp. 265-277, 2012.
  40. O'Guinn, T. C., Faber, R. J., Compulsive Buying: A Phenomenological Exploration, "Journal of Consumer Research", 16(2), pp. 147-157, 1989.
  41. Okada, E. M., Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods, "Journal of Marketing Research", 42(1), pp. 43-53, 2005.
  42. Olsen, S. O., Skallerud, K., Retail Attributes' Differential Effects on Utilitarian versus Hedonic Shopping Value, "Journal of Consumer Marketing", 28(7), pp. 532-539, 2011.
  43. Ouellette, J. A., Wood, W., Habit and Intention in Everyday Life: The Multiple Processes by Which Past Behaviour Predicts Future Behavior, "Psychological Bulletin", 124(1), pp. 54-74, 1998.
  44. Park, C. W., Moon, B. J., The Relationship between Product Involvement and Product Knowledge: Moderating Roles of Product Type and Product Knowledge Type, "Psychology & Marketing", 20(11), pp. 977-997, 2003.
  45. Petty, R. E., Cacioppo, J. T., Goldman, R., Personal Involvement as a Determinant of Argument-based Persuasion, "Journal of Personality and Social Psychology", 41(5), pp. 847-855, 1981.
  46. Quinn, P. D., Fromme, K., Self-regulation as a Protective Factor against Risky Drinking and Sexual Behavior, "Psychology of Addictive Behaviors", 24(3), pp. 376-385, 2010.
  47. Rachlin, H., Self-control: Beyond Commitment, "Behavioral and Brain Science", 18(1), 109-121, 1995.
  48. Radder, L., Huang, W., High-involvement and Low-involvement Products: A Comparison of Brand Awareness among Students at a South African University, "Journal of Fashion Marketing and Management", 12(2), pp. 232-243, 2008.
  49. Ronis, D. L., Yates, J. F., Kirscht, J. P., Attitudes, Decisions, and Habits as Determinants of Repeated Behavior [in:] Pratkanis, A. R., Breckler, S. J., Greenwald, A. G. (eds), Attitude Structure and Function, pp. 213-239. Lawrence Erlbaum Associates, Hillsdale, NJ 1989.
  50. Rook, D. W., Fisher, R. J., Normative Influences on Impulse Buying Behavior, "Journal of Consumer Research", 22(3), pp. 305-313, 1995.
  51. Scarpi, D., Fashion Stores between Fun and Usefulness, "Journal of Fashion Marketing and Management", 10(1), pp. 7-24, 2006.
  52. Smith, D. C., Park, C. W., The Effects of Brand Extensions on Market Share and Advertising Efficiency, "Journal of Marketing Research", 29(3), pp. 296-313, 1992.
  53. Stacy, A. W., Wiers, R. W., Implicit Cognition and Addiction: A Tool for Explaining Paradoxical Behavior, "Annual Review of Clinical Psychology", 6(April), pp. 551-575, 2010.
  54. Stockley, C. S., The Effectiveness of Strategies Such as Health Warning Labels to Reduce Alcohol-related Harms: An Australian Perspective, "International Journal of Drug Policy", 12(2), pp. 153-166, 2001.
  55. Strahilevitz, M., Myers, J. G., Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell, "Journal of Consumer Research", 24(4), pp. 434-446, 1998.
  56. Taylor-West, P., Fulford, H., Reed, G., Story, V., Saker, J., Familiarity, Expertise and Involvement: Key Consumer Segmentation Factors, "Journal of Consumer Marketing", 25(6), pp. 361-368, 2008.
  57. Torres, I. M., Sierra, J. J., Heiser, R. S., The Effect of Warning Label Placement in Print Ads, "Journal of Advertising", 36(2), pp. 49-62, 2007.
  58. Uhrich, S., Benkenstein, M., Physical and Social Atmospheric Effects in Hedonic Service Consumption: Customers' Roles at Sporting Events, "The Service Industries Journal", 32(11), pp. 1741-1757, 2012.
  59. Vale, R. C. D., Pieters, R., Zeelenberg, M., Flying under the Radar: Perverse Package Size Effects on Consumption Self-regulation, "Journal of Consumer Research", 35(3), pp. 380-390, 2008.
  60. Wansink, B., Can Package Size Accelerate Usage Volume?, "Journal of Marketing", 60(3), pp. 1-14, 1996.
  61. Wertenbroch, K., Consumption Self-control by Rationing Purchase Quantities of Virtue and Vice, "Marketing Science", 17(4), pp. 317-337, 1988.
  62. Xia, T., Li, X., Consumption Inertia and Asymmetric Price Transmission, "Journal of Agricultural and Resource Economics", 35(2), pp. 209-227, 2010.
  63. Yoon, S. J., Choi, Y. G., Determinants of Successful Sports Advertisements: The Effects of Advertisement Type, Product Type and Sports Model, "Journal of Brand Management", 12(3), pp. 191-205, 2005.
  64. Zaichkowsky, J. L., Measuring the Involvement Construct, "Journal of Consumer Research", 12(3), pp. 341-352, 1985.
  65. Zhong, J. Y., Mitchell, V. W., Does Consumer Well-Being Affect Hedonic Consumption? "Psychology & Marketing", 29(8), pp. 583-594, 2012.
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu