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Autor
Dąbrowski Dariusz (Gdansk University of Technology, Poland)
Tytuł
New Product Practices and Performance of German Appliances Companies
Źródło
Argumenta Oeconomica, 2008, nr 2 (21), s. 153-176, rys., tab., bibliogr. 41 poz.
Słowa kluczowe
Rozwój produktu, Benchmarking, Innowacyjność produktu, Artykuły gospodarstwa domowego
Product development, Benchmarking, Product innovation, Household articles
Uwagi
summ.
Kraj/Region
Niemcy
Germany
Abstrakt
An efficient new product strategy for German industry of household appliances, requires being first in the market. Concept testing, concept screening, marketing plan development and market introduction are new product process activities which have a positive impact on new product performance in the industry. Also applying project matrix and outsourcing prototyping or tooling are an effective means of new product development for German producers of household appliances.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Bibliografia
Pokaż
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Cytowane przez
Pokaż
ISSN
1233-5835
Język
eng
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