BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Babińska Danuta (University of Economics in Katowice, Poland), Bajdak Andrzej (University of Economics in Katowice, Poland), Chęcińska Agnieszka (University of Economics in Katowice, Poland), Kaňovská Lucie, Kašparová Klára, Nizielska Aleksandra (University of Economics in Katowice, Poland), Tomášková Eva
Tytuł
The Level of MSEs Marketing Relationship Implementation in the Czech Republic, Poland, and Slovakia
Źródło
Scientific Publications / University of Economics in Katowice. Relationship Marketing in Micro and Small Enterprises and Local Authorities - International Comparison, 2009, s. 129-179, tab., rys.
Słowa kluczowe
Marketing relacji, Interesariusze
Relationship marketing, Stakeholders
Kraj/Region
Czechy, Polska, Słowacja
Czech Republic, Poland, Slovak Republic
Abstrakt
The research into relationship marketing as related to the system of enterprise-stakeholders was carried out on the basis of 180 enterprises, i.e. 60 enterprises in each country: the Czech Republic, Poland, and Slovakia. Table 18 presents structure of enterprises subject to research. The structure in question includes a profile of activities undertaken by each enterprise, market experience and the size of employment. Enterprises subject to research dealt with production, trade, and services and they mostly combined their production functions with service related functions and/or trade functions or trade functions with service related functions. In each country, the majority of enterprises declared that they performed service related activities. Production related activities were undertaken by the minority of enterprises subject to research. However, taking the core profile of business activities declared by respondents into consideration, it is necessary to note down that the numbers of production, service and trade related enterprises in each country were similar and amounted to approximately twenty. (fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
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Język
eng
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