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Esu Bassey, Benjamin (University of Calabar)
Analysis of Event Quality, Satisfacton and Behavioural Intentions of Attenees of Calabar Festival, Nigeria
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Scientific Journal. Service Management, 2014, vol. 14, s. 109-121, bibliogr. 29 poz.
Słowa kluczowe
Marketing wydarzeń, Badanie satysfakcji
Event marketing, Satisfaction research
The study examines the underlying structure of perceived event quality and relationships between satisfaction and behavioural intentions of festival attendees. Secondly, the study is concern as to whether result outcome of this study from Nigeria corroborates the existing knowledge in the field of festival quality conducted in a few destinations cited in the study. The Calabar Festival 2012 was used for this study. Data was collected from a sample of 470 attendees drawn from twenty festival events/activities using a modified FESTPER F instrument comprised of twenty nine items. Three event quality dimensions (quality event employees, quality event environment and event product quality) were examined. Results show that significant relationships exist between perceived event quality and satisfaction and between satisfaction and behavioural intentions. No significant relationship was found between perceived event quality and behavioural intentions. It was concluded that the underlying results of analysis are similar to some extent to results of analyses of the three constructs in some cited cases. It was also recommended that improvement on event environment and employees was necessary to move upward the satisfaction level and invariably elicit the desire positive behaviour from current and prospect attendees of Calabar Festival(author's abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Szczecińskiego
Pełny tekst
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