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Kachniewska Magdalena (Warsaw School of Economics, Poland)
Tourism Value Added Creation Through a User-Centric Context-Aware Digital System
Tworzenie wartości dodanej w turystyce w oparciu o kontekstualny system cyfrowy zorientowany na użytkownika
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki, 2014, nr 4(28), s. 103-118, bibliogr. 45 poz.
Scientific Journal. Economic Problems of Tourism
Słowa kluczowe
Tworzenie wartości, Turystyka, Wartość dodana
Value creation, Tourism, Value added
streszcz., summ.
Celem opracowania jest prezentacja koncepcji kontekstualnego ekosystemu cyfrowego zorientowanego na użytkownika oraz uzasadnienie zastosowania tej koncepcji w procesie tworzenia wartości dodanej w turystyce. W artykule przedstawiono pojęcie, cechy i znaczenie kontekstowych aplikacji mobilnych w perspektywie ich zdolności dostarczania wartości dodanej. Następnie dokonano przeglądu wybranych aplikacji turystycznych o różnym stopniu zdolności rozpoznawania kontekstu i dostarczania adekwatnej informacji użytkownikom (turystom). Artykuł oparto na analizie literatury przedmiotu i wyników dotychczasowych badań oraz na przeglądzie praktycznych przykładów zastosowania mobilnych aplikacji kontekstualnych w turystyce.(abstrakt autora)

This paper seeks to focus on the idea of a user-centric context-aware digital system and its rationale in a process of tourism value creation. The purpose of the study is to offer an understanding of the context-aware applications in order to analyse their usefulness in tourism marketing. This is achieved through a literature review of existing research and the demonstration of several applications in travel and hospitality which might enrich the set of marketing tools adopted by tourism regions and enterprises.(author's abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Szczecińskiego
Pełny tekst
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