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Nerine Cecilia Bresler (University of Johannesburg, South Africa)
The Tourism Development Potential of a Mega Sport Event: 2010 FIFA World Cup
Rozwój potencjału turystycznego na przykładzie mistrzostw świata w piłce nożnej w Republice Południowej Afryki - 2010 FIFA World Cup
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki, 2010, nr 14, s. 29-41, rys.
Słowa kluczowe
Potencjał rozwojowy, Turystyka, Sport
Development potential, Tourism, Sport
streszcz., summ.
Republika Południowej Afryki (RPA)
Republic of South Africa
Możliwość organizacji wydarzenia turystycznego o skali globalnej niewątpliwie wpływa na potencjał turystyczny regionu. Właściwe wykorzystanie wydarzenia wymaga dostarczenia turystom doznań o oczekiwanej przez nich jakości, tak aby osiągnąć wzrost popytu turystycznego również po zakończeniu wydarzenia. W artykule przedstawiono porównanie potencjału turystycznego RPA dostarczanego przez sektor prywatny i publiczny na bazie badań ankietowych.(abstrakt oryginalny)

This paper will endeavour to elicit the risk of not reducing the legacy of Afropessimism from a visitor perspective. It will focus on the experience of predominantly international visitors to a comparable event in SA and their perception of the destination. In order to do so the paper is structured as follows: firstly a brief overview will be given of hosting mega events, followed by a description of the motives of event tourists, and then the challenges of delivering the desired experiences. The significance of the contribution lies in synthesizing various theories from a visitor perspective to elucidate challenges and successes in preparation for the 2010 World Cup, and in contextualising international literature. The findings can be used to iron out problems and to promote experiences that are deliverable.(fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Szczecińskiego
Pełny tekst
  1. U. Davies, Managing the alchemy of the 2010 Football World Cup, in: Development and dreams: the urban legacy of the 2010 football world cup, U. Pillay, R. Tomlinson, & O. Bass (eds), HSRC Press, Cape Town 2009, pp. 33-34.
  2. C. Deccio, S. Baloglu, Non-host community resident reactions to the 2002 Winter Olympics: the spill-over impacts, "Journal of Travel Research", No. 41.
  3. Keller, Introductory report: World conference on sport and tourism, Barcelona 2002, World Tourism Organisation, 2001.
  4. O'Brien, Event business leverage; the Sydney 2000 Olympic Games, "Annals of Tourism Research" 2006, No. 33 (1), p. 241.
  5. C. Lee, T. Taylor, Critical reflections of the economic impact assessment of mega-event; the case of 2002 FIFA World Cup, "Tourism Management" 2005, No. 25, pp. 596-602.
  6. M.J. Daniels, Central place theory and sport tourism impacts, "Annals of Tourism Research" 2007, No. 34 (2), p. 335.
  7. P. Van Meerendonk, 2010 FIFA World Cup South Africa; winning strategies for revenue optimization, "Minneapolios" 2009, No. 24, p. 2.
  8. C.M. Rogerson, Mega-events and small enterprise development: the 2010 FIFA World Cup opportunities and challenges, "Development Southern Africa" 2009, No. 26 (3), p. 337.
  9. D. Whitelegg, Going for gold: Atlanta's bid for fame, "International Journal of Urban and Regional Research" 2000, No. 24, p. 803.
  10. A. Smith, Reimaging the city; the value of sport initiatives, "Annals of Tourism Research" 2005, No. 32 (1), p. 227.
  11. B. Mihalik, Host population perception of the 1996 Atlanta Olympics: support, benefits and liabilities, "Tourism Analysis" 2000, No. 5.
  12. J.R.B. Ritchie, Assessing inthe impact of hallmark events: conceptual and research issues, "Journal of Travel Research" 1984, No. 22 (1).
  13. H.J. Kim, D. Gursoy, S. Lee, The impact of the 2002 World Cup on South Korea: comparison of pre- and post-games, "Tourism Management" 2006, No. 27, p. 88.
  14. Passion, pride, and profit: a survey of football, "The Economist" 30 May 2003, p. 2.
  15. N. Kim, L. Chalip, Why travel to the FIFA World Cup? Effects of motives, background, interest, and constraints, "Tourism Management" 2003, No. 27, p. 695.
  16. C. Lee, T. Taylor, Critical reflections of the economic impact assessment of a megaevent; the case of 2002 FIFA World Cup, "Tourism Management" 2005, No. 25, p. 599 ,601.
  17. J.L. Crompton, S.L. McKay, Motives of visitors attending festivals and events, "Journal of Sport Management" 1997, No. 9 (1), p. 425.
  18. Y. Yoon, M. Uysal, An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, "Tourism Management" 2005, No. 26, p. 54.
  19. B.C. Green, L. Chalip, Sport tourism as a celebration of subculture, "Annals of Tourism Research" 1998, p. 287.
  20. J. King, Destination marketing organisations; connecting the experience rather than promoting the place, "Journal of Vacation Marketing" 2001, No. 8 (2), p. 107.
  21. M.J. Daniels, W.C. Norman, M.S. Henry, Estimating the income effects of a sport tourism event, "Annals of Tourism Research" 2004, No. 31 (1), pp. 185- 186.
  22. Q. Tang, D.M. Turco, Spending behaviours of event tourists, "Journal of Convention and Exhibition Management" 2001, No. 3 (2), p. 33.
  23. A.D.A.M. Kemperman, C. Joh, H.J.P. Timmermans, Comparing first-time and repeat visitors activity patterns, "Tourism Analysis" 2003, No. 8, pp. 1-6.
  24. G. George, Tourist's perceptions of safety and security while visiting Cape Town, "Tourism Management" 2003, p. 576, 581.
  25. A. Williams, Tourism and hospitality marketing: fantasy, feeling and fun, "International Journal of Contemporary Hospitality Management" 2002, No. 18 (6), p. 493.
  26. Ke Nako, Celebrate Africa's humanity, "2010 World Cup Update Magazine" 2009, June/July, FIFA, p. 4.
  27. M. Saayman, E. Du Plessis, Competitiveness of South Africa as a tourist destination, "SA Journal for Research in Sport, Physical Education and Recreation" 2003, No. 25 (2), p. 60.
  28. S. Jang, R. Feng, Temporal destination revisit intention: the effects of novelty seeking and satisfaction, "Tourism Management" 2007, No. 28, p. 586.
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