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Autor
Smělíková Edita (Mendel University of Agriculture and Forestry Brno, Czech Republic)
Tytuł
New Challenge for Competitiveness of an Agro-Food Company: To Gain Global Competitive Advantage
Źródło
Zeszyty Naukowe SGGW w Warszawie. Problemy Rolnictwa Światowego, 2010, t. 10(25), z. 3, s. 99-105, rys., bibliogr. 6 poz.
Scientific Journal Warsaw University of Life Sciences SGGW - Problems of Word Agriculture
Słowa kluczowe
Globalizacja, Konkurencyjność, Przemysł rolno-spożywczy, Przewaga konkurencyjna
Globalization, Competitiveness, Agri-food industry, Competitive advantage
Uwagi
streszcz., summ.
Abstrakt
As globalization continues its rapid pace, business managers must have tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the 'Star Analysis' as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 'The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market' of Mendel University in Brno, Faculty of Regional Development and International Studies. (original abstract)
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Bibliografia
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  1. Bečvářová V. [2005]: Agribusiness - a scope as well as an opportunity for contemporary agriculture. Agricultural Economics no. 51(7), pp. 285-292.
  2. Darkwah S.A. [2007]: The Impact of Cocoa Industry Development on the Economy of Ghana. Mendel University, Brno.
  3. Dicken P. [2003]: Global Shift: Reshaping the Global Economic Map in the Twenty-First Century. Sage, London.
  4. Mackinnon D., Cumbers A. [2007]: An Introduction to Economic Geography. Globalization, Uneven Development and Place. Pearson Education Limited, Harlow.
  5. Smělíková E. [2006]: Analysis of Manufacturing Networks and Supply Chains from the Operation Strategy Perspective. Agricultural Economics no. 52(9), pp. 418-426.
  6. Spulber, D.F. [2007]: Global Competitive Strategy. Cambridge University Press, New York.
Cytowane przez
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ISSN
2081-6960
Język
eng
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