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Szutowski Dawid (Uniwersytet Ekonomiczny w Poznaniu)
Impact of Innovation on the Market Value of Tourism Enterprises: Approaches and Metrics
Wpływ innowacji na wartość rynkową przedsiębiorstw turystycznych. Podejścia badawcze
Studia Oeconomica Posnaniensia, 2015, vol. 3, nr 2, s. 181-200, tab., bibliogr. 59 poz.
Słowa kluczowe
Innowacje, Przedsiębiorstwo turystyczne, Wartość rynkowa
Innovations, Tourist enterprises, Market value
streszcz., summ.
Celem artykułu było usystematyzowanie wiedzy dotyczącej wpływu innowacji na wartość przedsiębiorstw turystycznych. W badaniu wykorzystano metodę studiów literaturowych. Ze względu na liczbę dostępnych informacji posłużono się elektroniczną bazą danych - Ebsco. Przeanalizowano podejścia badawcze i miary odnoszące się do reakcji inwestorów na informacje płynące z rynku. Badane publikacje koncentrowały się na najważniejszych aspektach finansowych jak rynkowa wycena innowacji, kreacja wartości opartej na innowacjach i wycena inwestycji. Badanie pozwoliło na wskazanie pięciu podejść badawczych i trzech miar najczęściej wykorzystywanych w badaniach empirycznych dotyczących efektów innowacji. Pozwoliło ponadto na analizę teoretycznych podstaw reakcji inwestorów i efektywności rynków. Artykuł stanowi próbę wypełnienia istotnej luki poznawczej dotyczącej zależności pomiędzy innowacjami i wartością przedsiębiorstw turystycznych.(abstrakt oryginalny)

The purpose of this research was to integrate existing knowledge regarding the effects of innovation on the value of tourism enterprises. The research is based on a literature review. This was performed through the use of the Ebsco electronic database, due to the high accessibility of its information. The review encompassed the metrics of investor responses and related analytical models. The relevant papers referred to key financial factors under headings such as the market value of innovation, innovation driven value creation, and investment valuation. The research identified five approaches and three metrics which were most commonly used in empirical studies on the effects of innovation. Moreover, it enabled the concepts of investor responses and market efficiency to be delineated. The paper attempts to fill an important research gap concerning the impact of innovation on the value of tourism enterprises.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
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