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Autor
Waszak Krystyna (Wrocław University of Economics, Poland)
Tytuł
The Key Success Factors of Investing in Shopping Malls on the Example of Polish Commercial Real Estate Market
Czynniki sukcesu inwestycji w centra handlowe na przykładzie polskiego rynku nieruchomości komercyjnych
Źródło
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2015, nr 381, s. 455-468, rys., bibliogr. 19 poz.
Research Papers of Wrocław University of Economics
Tytuł własny numeru
Financial Investments and Insurance - Global Trends and the Polish Market
Słowa kluczowe
Rynek nieruchomości, Inwestycje
Real estate market, Investment
Uwagi
streszcz., summ.
Kraj/Region
Polska
Poland
Abstrakt
The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(abstrakt oryginalny)

The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Bibliografia
Pokaż
  1. Colliers International, 2013, Ulice handlowe w Polsce. Co na nich słychać?, http://www .colliers.com/~/media/6A9CF218BEC6491BA67351199747FA99.ashx (retrieved: 6.08.2014).
  2. Dzieciuchowicz J., 2013, Handel w przestrzeni wielkomiejskiej. Przykład Łodzi, Wydawnictwo Uniwersytetu Łódzkiego, Łódź..
  3. ECE, 2014, http://www.ece.com/en/projects/shopping/detail/galeria-krakowska-krakau/(retrieved: 6.08.2014).
  4. Evigo, 2013, Shopping Center Report 2013 Poland, Shopping Center Poland, no. 7/2013, http://issuu.com/evigobusinessmedia/docs/raport2013shoppingcenterpoland (retrieved: 6.08. 2014).
  5. Experian, 2014, Experian FootFall National Index Poland, http://www.footfall.com/trends/ (retrieved: 6.08.2014).
  6. Feinberg R.A., Meoli J., 1991, A Brief History of the Mall, [in:] R.H. Holman, MR. Solomon (eds.), NA - Advances in Consumer Research, vol. 18, Association for Consumer Research, Provo, UT, p. 426-427.
  7. Finn A., Louviere J., 1996, Shopping Center Image, Consideration and Choice: Anchor Store Contribution, Journal of Business Research, vol. 35, no. 3, p. 241-251.
  8. Foryś I. (ed.), 2014, Zarządzanie nieruchomościami handlowymi, Poltext, Warszawa
  9. Henclewska L., 2005, The evolution of shopping centers in Poland on the example of the American market, Real Estate, No. 10 [86], 2005 http://czasopisma.beck.pl/nieruchomosci/artykul/ewolucja-centrow-handlowych-w-polsce-na-przykladzie-rynku-amerykanskiego/ (06.08.2014).
  10. http://stat.gov.pl.
  11. Jońska B., 2014, Zarządzanie nieruchomościami komercyjnymi, C.H. Beck, Warszawa.
  12. Khairul Anuar Mohd Ali, 2013, A Structural Equation Modeling Approaches on Factors of Shopping Mall Attractiveness That Influence Consumer Decision-making in Choosing a Shopping Mall, Journal of Global Business & Economics, vol. 6, no. 1, p. 63-76.
  13. Marcinek K., 2009, Finansowa ocena inwestowania w nieruchomości komercyjne, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, Katowice.
  14. Mikołajczyk J., 2012, Kreowanie wartości centrum handlowego. Perspektywa interesariuszy, Uniwersytet Ekonomiczny w Poznaniu, Poznań.
  15. Polska Rada Centrów Handlowych, 2014, Retail Research Forum. Report H1 2013, www.prch.org.pl/.../PRCH%20RRF%20report%20ENG-H1%202013.pdf (retrieved: 6.08.2014).
  16. Unibail Rodamco, Portfolio: Shopping Centres, http://www.unibail-rodamco.com/W/do/centre/ central-europe (retrieved: 6.08.2014).
  17. Yiu C.Y., Xu S.Y.S., Ng H.C., 2010, Buyers-to-shoppers Ratio of Shopping Malls: A Probit Study in Hong Kong, Journal of Retailing and Consumer Services, vol. 17, no. 5, p. 349-354.
  18. Yiu C.Y., Xu S.Y.S., Ng H.C., 2008, Space Allocation and Tenant Placement at High-rise Shopping Malls, Journal of Retail and Leisure Property, vol. 7, no. 4, p. 315-324, doi:10.1057/ rlp.2008.22.
  19. Zolfani S.H., Aghdaie M.H., Derakhti A., Zavadskas E.K., Varzandeh M.H.M., 2013, Decision Making on Business Issues with Foresight Perspective: An Application of New Hybrid MCDM Model in Shopping Mall Locating, Expert Systems with Applications, vol. 40, no. 17, p. 7111-7121.
Cytowane przez
Pokaż
ISSN
1899-3192
Język
eng
URI / DOI
http://dx.doi.org/10.15611/pn.2015.381.33
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