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Autor
Goroshko Olena (National Technical University "Kharkiv Polytechnic Institute"), Pelіvanov Kyrylo (Kharkiv Regional Headquarters of the Party "Petro Poroshenko Block")
Tytuł
Leaders 2.0 through Crisis Communications in Ukraine : or Facebook in Use
Przywódcy 2.0 przez pryzmat komunikowania w dobie kryzysu na Ukrainie albo Facebook w akcji
Źródło
Chorzowskie Studia Polityczne, 2014, nr 8, s. 177-195, tab., bibliogr. 38 poz.
Chorzowskie Studies in Politics
Tytuł własny numeru
Ekonomiczne i kulturowe aspekty wybranych problemów globalnych = Economic and Cultural Aspects of Selected Global Problems
Słowa kluczowe
Komunikowanie, Media społecznościowe, Marketing polityczny, Strategia marketingowa, Politycy, Reklama polityczna, Kryzys gospodarczy
Communication, Social media, Political marketing, Marketing strategy, Politicians, Political advertising, Economic crisis
Uwagi
streszcz., summ.
Firma/Organizacja
Facebook
Facebook
Kraj/Region
Ukraina
Ukraine
Abstrakt
Celem artykułu jest zanalizowanie efektywności wykorzystania mediów społecznościowych do budowy wizerunku politycznego. Zbadano i nakreślono w nim charakterystykę strategii komunikacyjnych stosowanych przez popularnych polityków ukraińskich. Informacje te można wykorzystać do skutecznego wykreowania wizerunku polityków gotowych prowadzić konstruktywną interakcję z elektoratem za pośrednictwem Facebooka. Rezultaty badań pozwalają pogłębić wiedzę na temat efektywnych strategii budowania wizerunku za pomocą mediów społecznościowych, które mogą być wykorzystywane przez przywódców politycznych w kontekście lokalnym. (abstrakt oryginalny)

The purpose of this paper is to analyze the effectiveness of the use of social media in political image construction. Characteristics of popular Ukrainian politicians' communicative strategies are fixed and traced in this research. This information can be used to effectively construct the individual image of politicians who want to establish constructive interaction with the electorate through the Facebook network. The research results allow deepening of the knowledge about effective strategies of political leaders' image construction in social media through a local context. (original abstract)
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Bibliografia
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ISSN
2080-752X
Język
eng
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