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Shafique Muhammad Nouman (Scholar Preston University, Islamabad, Pakistan), Ahmad Naveed (Department of Business Administration, Lahore Leads University, Pakistan), Kiani Iqbal (Scholar Preston University, Islamabad, Pakistan), Ibrar Muhammad (Scholar Preston University, Islamabad, Pakistan)
Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan
International Letters of Social and Humanistic Sciences (ILSHS), 2015, vol. 49, s. 115-122, bibliogr. 24 poz.
Słowa kluczowe
Rzeczywistość wirtualna, Kapitał relacyjny, Komunikowanie w internecie, Konsument
Virtual reality, Relational capital, Communication on the Internet, Consumer
Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.(original abstract)
Pełny tekst
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