BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Papp Judith (Budapest Business School, Hungary)
Tytuł
Preventing Future Crisis of the Young Business Professionals' Knowledge Transfer in the Hungarian Higher Education
Źródło
Scientific Publications / University of Economics in Katowice. Global Business Towards New Paradigm in Time of Crisis, 2014, s. 51-66, rys., tab., bibliogr. 16 poz.
Słowa kluczowe
Edukacja ekonomiczna, Innowacje, Zdalne nauczanie, Rynek pracy
Economic education, Innovations, e-learning, Labour market
Abstrakt
In the era of the "information society", changes are so rapid and dramatic that we have become used to focus on the future. "Present" serves "future"; "past" is fading and "present" has become more intensive. Only one thing is stable: constant change. In the recent past, changes took place during decades. Recently it has become so rapid, that sometimes it is almost impossible to react. We thought there was time to respond these challenges with using marketing as a strategy and in an extended aspect. Marketing as a strategic set of tools and a leadership philosophy, where the stakeholders are in the center of the activities of the companies. Where the institutions of the public sector services companies - in this article the higher education institutions - have a clear vision what and how to offer as a real value. Where it is clear whose interest and how should be served. Additionally we also still need to face with the consequences of the global financial crisis and one of its worst effect the increased level of young unemployed professionals. (fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Bibliografia
Pokaż
  1. Brown G. Jr, Johnson M.B., 1969, Public Utility Pricing and Output under Risk, "The American Economic Review", Vol. 59. No. 1.
  2. Cousera Honlapja, https://www.coursera.org.
  3. Guardian 2011, Positioning Universities: How HEIs Can Develop Distinctiveness Strategies, www.europa/eu.
  4. Hronszky I., 2002, Kockazat es Innovacio. A technika fejlodese tarsadalmi kontextusban, Arisztotelesz Kiado, Budapest.
  5. Komenczi B. (2009): On-line - Az informacios tarsadalom es az o/ctatds,Oktataskutato es Fejleszto Intezet, Budapest: Hozzaferes, http://www.ofi.hu/tudastar/on-line- informacios (10.12.2013).
  6. OECD, 2012a, Education at a Glance 2012: OECD Indicators, www.oecd.org/edu/eag2012.
  7. OECD, 2012b, Indonesia: UNESCO Institute for Statistics (World Education Indicators Programme), Table D5.2, www.oecd.org/edu/eag2012.
  8. OECD, 2012c, Table A1.3a, www.oecd.org/edu/eag2012.
  9. OECD, 2012d, Table C5.2e,www.oecd.org/edu/eag2012.
  10. Papp J.,2006, The Possible Marketing Tools Used by the Hungarian Higher Education Sector According to the Bologna Process, Magyar Tudomany Napja konferencia 2006, Budapest: Budapesti Gazdasagi Foiskola.
  11. Papp J., 2014, Az innovacios kepesseg es az allernativ tudastranszfer jelentdsege a magyarorszagi gazdasagi felsooktatdsban a vegzett hallgatok munkaeropiaci hatekonysagdt tekintve, in: Multidiszciplinaris kihivasok sokszinu vctlaszok, Vol. 3, H. Farkas (szerk.), www.ecosym.wix.com/kvik.
  12. Schwartz K., 2008, Kepzesinnovacios folyamatok szeiyezesenek es irdnyitdsdnak gyakorlata a hazai gazdasagi felsooktatdsban. Doktori (Ph.D.) ertekezes, Godollo, Szent Istvan Egyetem.
  13. Szerb L., Markus G., 2007, A felsooktatdsi kornyezet hatasa a vallakozoi eletpalydra, "Kozgazdasagi Szemle" marcius, LIV. evf.,, pp. 248-273.
  14. The Guardian, 2011, Positioning Universities: How HEIs Can Develop Distinctiveness Sriategies, http://www.theguardian.com/higher-education-network/blog/2011/may/ 19/positioning-universities-distinctiveness (10.12.2013).
  15. The Telegraph, 2013, Unemployed Teenagers Blame Lack of Computer Skills, 12 March.
  16. Vamos A., 2011, A tanulasi eredmenyek alakulasa a felsooktatdsi intezmenyelcben2, Le02 kutatas, Bologna fuzetek 6, http://www.tpf.hu/pages/books/ index.php?page_id=35&books_id=229 (10.12.2013).
Cytowane przez
Pokaż
Język
eng
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