- Autor
- Schwarzl Susanne (MCI Management Center Innsbruck Austria), Grabowska Monika (Wrocław University of Economics, Poland)
- Tytuł
- Оnline Marketing Strategies : the Future is Here
- Źródło
- Journal of International Studies, 2015, vol. 8, nr 2, s. 187-196, rys., bibliogr. 15 poz.
- Słowa kluczowe
- Marketing internetowy, Zachowania klientów, Badania marketingowe
e-marketing, Customer behaviour, Marketing research - Uwagi
- summ.
- Abstrakt
- It is well-known that traditional (offline) marketing strategies are already widely used by the companies around the world and there are almost no new options for fostering competition. And here comes online marketing with almost unlimited possibilities and options. This paper focuses on the growing importance of online marketing, including research of the state of the art through analysis of the data provided by numerous surveys. It also contains brief description of the online marketing itself, basic strategies on the internet nowadays and the answer to the question: How it is possible to get new customers while keeping the old ones? (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- Birkner, C. (2012). The ABCs of Affiliate Marketing, in: Coreconcepts, Marketing News
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- Mooradian, T. A., Matzler, K., Ring, L. J., (2012). Strategic Marketing, Pearson Education
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- Springer Gabler Verlag (Herausgeber), Gabler Wirtschaftslexikon, Stichwort: Performance Marketing, online im Internet: http://wirtschaftslexikon.gabler.de/Archiv/576005962/performance-marketing-v3.html.
- Trend Micro, 2011, Spam in Today's Business World, URL: http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/reports/rpt_spam-trends-in-business-world.pdf (01.12.2014).
- Cytowane przez
- ISSN
- 2071-8330
- Język
- eng
- URI / DOI
- http://dx.doi.org/10.14254/2071-8330.2015/8-2/16
