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Autor
Schwarzl Susanne (MCI Management Center Innsbruck Austria), Grabowska Monika (Wrocław University of Economics, Poland)
Tytuł
Оnline Marketing Strategies : the Future is Here
Źródło
Journal of International Studies, 2015, vol. 8, nr 2, s. 187-196, rys., bibliogr. 15 poz.
Słowa kluczowe
Marketing internetowy, Zachowania klientów, Badania marketingowe
e-marketing, Customer behaviour, Marketing research
Uwagi
summ.
Abstrakt
It is well-known that traditional (offline) marketing strategies are already widely used by the companies around the world and there are almost no new options for fostering competition. And here comes online marketing with almost unlimited possibilities and options. This paper focuses on the growing importance of online marketing, including research of the state of the art through analysis of the data provided by numerous surveys. It also contains brief description of the online marketing itself, basic strategies on the internet nowadays and the answer to the question: How it is possible to get new customers while keeping the old ones? (original abstract)
Pełny tekst
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Bibliografia
Pokaż
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  5. Gopal, R. D., Tripathi, A. K., & Walter, Z. D. (2006). Economics of first-contact email advertising. Decision Support Systems, 42(3), 1366-1382.
  6. Herget, J., Petru, Z., Abrham, J. (2015), City branding and its economic impacts on tourism, Economics and Sociology, Vol. 8, No 1, pp. 119-126. DOI: 10.14254/2071-789X.2015/8-1/9.
  7. Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities. Journal of marketing research, 39(1), 61-72.
  8. Lammenett, Erwin, (2014), Praxiswissen Online-Marketing, Springer Gabler.
  9. Mahajan, A. C. (2014). The Growth In Internet And Telecom Users In India During Q2 2014 Disappoints, in: Dazeinfo, URL: http://3.bp.blogspot.com/-9pwPOHp73s4/UvI_xVqqyDI/AAAAAAAAAnA/BHGuT-hFODc/s1600/1.png (30.11.2014).
  10. Mooradian, T. A., Matzler, K., Ring, L. J., (2012). Strategic Marketing, Pearson Education
  11. Mattscheck, Markus, (n.d.), Onlinemarketing Praxis: Customer Journey, URL: http://www.onlinemarketing-praxis.de/glossar/customer-journey (30.11.2014).
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  13. Peresadko, G., Pidlisna, O., Olefirenko, O., Karpishchenko, O. (2014). Marketing Researches of Social Communication Forms in the Dinamics of Human Development, Economics and Sociology, Vol. 7, No 1, 2014, pp. 217-227. DOI: 10.14254/2071-789X.2014/7-1/19.
  14. Springer Gabler Verlag (Herausgeber), Gabler Wirtschaftslexikon, Stichwort: Performance Marketing, online im Internet: http://wirtschaftslexikon.gabler.de/Archiv/576005962/performance-marketing-v3.html.
  15. Trend Micro, 2011, Spam in Today's Business World, URL: http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/reports/rpt_spam-trends-in-business-world.pdf (01.12.2014).
Cytowane przez
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ISSN
2071-8330
Język
eng
URI / DOI
http://dx.doi.org/10.14254/2071-8330.2015/8-2/16
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