- Autor
- Laskowski Michał (Uniwersytet Gdański), Poszewiecki Andrzej (Uniwersytet Gdański)
- Tytuł
- E-Commerce Market and Perspectives for the Reverse Commerce
Rynek e-commerce i perspektywy odwróconego e-handlu - Źródło
- Współczesna Gospodarka, 2015, vol. 6, nr 4, s. 39-55, rys., tab., bibliogr. 18 poz.
Contemporary Economy Electronic Scientific Journal - Słowa kluczowe
- Biznes elektroniczny, Modele biznesowe, Handel elektroniczny
e-business, Business models, e-commerce - Uwagi
- streszcz., summ.
- Abstrakt
- E-biznes to model, który ewoluował z niszy skierowanej do pasjonatów, aż do ważnej części gospodarki każdego rozwiniętego państwa. Wzrost potencjału tego kanału sprzedaży i dystrybucji był silnie skorelowany z rozwojem technologicznym we współczesnym społeczeństwie. Dziś e-biznes stoi przez nowymi możliwościami rozwoju oraz nowymi źródłami zysków. Jednym z takich trendów jest idea odwróconego handlu, gdzie konsument jest angażowany jeszcze mocniej w silnie spersonalizowany proces zakupowy. Każda nowa idea, aby mogła zaistnieć, musi znaleźć swój czas i miejcie. Celem tego opracowania jest weryfikacja możliwości implementacji koncepcji odwróconego handlu. (abstrakt oryginalny)
E-commerce has been evolving from being a purely niche phenomenon to owning a vital share in economies of developed countries. Growth of such distribution and sales channel has been highly correlated with technological improvements penetrating modern societies. Today we stand in front of new ideas, adoption barriers and profit opportunities. There are a few trends ready to take off in the near future, one of them is the idea of reverse e-commerce, which is engaging the consumer even more into a highly personalized buying process. Nevertheless, every new idea needs the suitable time and place to launch. The purpose of this analysis is to verify prospects for the reverse e-commerce, which has a huge market potential. Reverse e-Commerce has every chance of becoming a new, still undiscovered now, marketing channel. (original abstract) - Pełny tekst
- Pokaż
- Bibliografia
-
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- Cytowane przez
- ISSN
- 2082-677X
- Język
- eng
