- Autor
- Kijek Tomasz (University of Life Sciences in Lublin, Poland)
- Tytuł
- Modelling of Eco-innovation Diffusion : the EU Eco-label
Modelowanie dyfuzji eko-innowacji na przykładzie wspólnotowego oznakowania ekologicznego - Źródło
- Comparative Economic Research, 2015, vol. 18, nr 1, s. 65-79, tab., rys., bibliogr. 40 poz.
- Słowa kluczowe
- Ekoinnowacje, Dyfuzja, Produkty ekologiczne
Eco-innovation, Diffusion, Ecological product - Uwagi
- summ., streszcz.
- Abstrakt
- Celem artykułu jest teoretyczna i empiryczna analiza procesu dyfuzji oznakowań ekologicznych. Oznakowania ekologiczne umożliwiają konsumentom identyfikację produktów lub usług o niskiej uciążliwości dla środowiska w całym cyklu ich życia. Podstawowym celem stosowania oznakowań ekologicznych jest redukcja luki informacyjnej pomiędzy sprzedawcami a nabywcami. Wyniki estymacji parametrów modelu Bassa wskazują, że dyfuzja oznakowania ekologicznego "UE Eco-label" była najbardziej dynamiczna w takich krajach, jak: Węgry, Polska, Dania, Niemcy i Francja. Z kolei, zakres dyfuzji (absolutny poziom nasycenia) osiągnął najwyższą wartość dla przedsiębiorstw z Francji i Włoch. Ponadto, wyniki badania potwierdziły stymulujący wpływ znaczenia kwestii środowiskowych dla konsumentów na zakres dyfuzji oznakowań ekologicznych wśród przedsiębiorstw. Powyższa prawidłowość wskazuje na konieczność prowadzenia edukacji ekologicznej wśród konsumentów, co może przekładać się na skłonność producentów do podejmowania działań pro-środowiskowych. (abstrakt oryginalny)
The aim of this article is to carry out a theoretical and empirical analysis of the process of eco-label diffusion. Eco-labels allow consumers to identify products and services that have a reduced environmental impact during their life cycle. Thus, they are aimed at diminishing the information gap between sellers and buyers. The results of the estimation using the Bass model indicate that the diffusion of the EU eco-label has been most dynamic in countries such as Hungary, Poland, Denmark, Germany and France. In turn, the scope of diffusion (absolute saturation level) reached the highest value for companies in France and Italy. In addition, the results of the study confirm the stimulating impact of the scope of eco-label diffusion on consumer awareness of environmental issues. This finding points to the need for environmental education among consumers, which could in turn encourage firms to undertake pro-environmental actions. (original abstract) - Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
- Pełny tekst
- Pokaż
- Bibliografia
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- Cytowane przez
- ISSN
- 1508-2008
- Język
- eng
- URI / DOI
- https://doi.org/10.1515/cer-2015-0004