BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Mazur Barbara (Społeczna Akademia Nauk)
Tytuł
Culture Influencing E-Commerce
Źródło
Przedsiębiorczość i Zarządzanie, 2015, t. 16, z. 9, cz. 1, s. 73-81, bibliogr. 20 poz.
Entrepreneurship and Management
Tytuł własny numeru
Agile-Commerce - zarządzanie w erze cyfrowej
Słowa kluczowe
Handel elektroniczny, Kultura, Zachowania konsumenta
e-commerce, Culture, Consumer behaviour
Uwagi
summ.
Abstrakt
Globalization and the ubiquitous nature of the Internet facilitate e-commerce activities across nations. These activities demand a new conceptualization of online consumer behavior that transcends national boundaries and takes into consideration cross-cultural effects. The aim of this paper is to address the issue of how national culture influences consumer intentions to transact online by including an examination of the cultural dimensions of a Dutch psychologist - Geert Hofstede - drawing upon his categorization of national societies. The research method is a study of two national cultures - American and Chinese. The United States and China were chosen as examples since they represent nearly reverse positions on three important cultural dimensions. The U.S. represents the highest level of individualism, moderate to low level of power distance, and is short-term oriented. On the other hand, Chinese culture is explicitly collective, demonstrates a high level of power distance, and has a long-term orientation (Hofstede, 1980). The paper's major contribution is to incorporate cultural dimensions - individualism/collectivism, power distance, and long-term orientation - into studying cross-cultural e-commerce adoption.The paper discusses several insights from a theoretical study that contribute to the cross-cultural e-commerce literature. Finally, results of the research on cultural aspects of e-commerce are delivered. (original abstract)
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Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
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Bibliografia
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  2. Gefen D. (2002), Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers, "The DATA BASE for Advances in Information Systems", vol. 33, No. 3.
  3. Hofstede G. (1980), Culture's Consequences, Sage, Beverly Hills.
  4. Hofstede G., Bond M.H. (1998), The Confucius Connection: From Cultural Roots to Economic Growth, "Organizational Dynamics", vol. 16, No. 4.
  5. Hofstede G. (2001), Culture's Consequences, 2nd Edition, Sage, Thousand Oaks.
  6. House R., Hanges P.J., Dorfman P.D. and others (2004), Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies, Thousand Oaks: Sage Publications.
  7. Mazur B. (2014), Managing people in religiously diverse regions, The Podlasie case, "Przedsiębiorczość i Zarządzanie", t. 15, z. 8, cz.1.
  8. Nokata C., Sivakumar K., Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture, "Journal of the Academy of Marketing Science", vol. 29, No. 3.
  9. Pavlou P.A. (2002), What Drives Electronic Commerce? A Theory of Planned Behavior Perspective, "Best Paper Proceedings of the Academy of Management Conference", August, Denver, CO.
  10. Pavlou P.A., Chai L. (2002), What drives electronic commerce across cultures? A cross-cultural empirical investigation of the theory of planed behavior, "Journal of Electronic Commerce Research", vol. 3, No. 4.
  11. Pavlou P.A. (2002), Consumer Acceptance of Electronic Commerce- Integrating Trust and Risk with the Technology Acceptance Model, "International Journal of Electronic Commerce", vol. 7, No. 2.
  12. Salisbury W.D., Pearson R.A., Pearson A.W. and others (2001), Investigating Web Shopping Adoption in Terms of Perceived Risk: Developing a Scale to Measure Perceived Web Security, "Industrial Management and Data Systems", vol. 101, No. 4.
  13. Sondergaard M. (1994), Research Note: Hofestede's Consequences: A Study of Reviews, Citations and Replications, "Organization Studies", vol. 15, No. 3.
  14. Stewart D.W., Pavlou P.A. (2002), From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Marketing Communications, "Journal of the Academy of Marketing Science", vol. 20, No. 3.
  15. Stewart D.W, Pavlou P.A., Ward S. (2002), Media Influences on Marketing Communications [in:] J. Bryant, D. Zillmann (eds.), Media Effects: Advances in Theory and Research, Revised Edition, Hillsdale, N.J., Erlbaum.
  16. Schwartz S.H., Bilsky W. (1987), Toward a universal psychological structure of human values, "Journal of Personality and Social Psychology", No. 53.
  17. Triandis H.C. (1979), Values, Attitudes, and Interpersonal Behavior [in:] Nebraska Symposium on Motivation: Beliefs, Attitudes and Values, University of Nebraska Press, Lincoln, NE.
  18. Triandis H.C. (1989), Cross-Cultural Studies of Individualism and Collectivism [in:] J. Berman (ed.), Nebraska Symposium on Motivation, University of Nebraska Press, Lincoln, NE.
  19. Triandis H.C., McCusker C., Hui CH. (1990), Multi method probes of individualism and collectivism, "Journal of Personality and Social Psychology", No. 59.
  20. Zwass V. (1998), Structure and Macro-Level Impacts of Electronic Commerce: From Technological Infrastructure to Electronic Marketplaces [in:] K.E. Kendall (ed.), Emerging Information Technologies, Sage Publications, Thousand Oaks CA.
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ISSN
1733-2486
Język
eng
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