- Autor
- Kuhn Katja (SRH University Heidelberg, Germany)
- Tytuł
- Sustainable Student Recruitment Strategies for International Students - Case Study of the School of Engineering at SRH University Heidelberg
- Źródło
- Scientific Publications / University of Economics in Katowice. New Media in Higher Education Market, 2015, s. 30-40, rys., tab., bibliogr. 9 poz.
- Słowa kluczowe
- e-rekrutacja, Edukacja europejska, Studenci, Studium przypadku, Media społecznościowe
e-recruitment, European education, Students, Case study, Social media - Abstrakt
- Over the last couple of years the number of international institutions that are actively involved in international student recruitment has grown considerably. Keeping this in mind it means that the market of student recruitment is changing. This article will develop some different hypothesis related to international student recruitment and try to show some approaches to respond to those issues, referring to a case study done at SRH University Heidelberg's School of Engineering. (fragment of text)
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach - Bibliografia
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- Chen L.H. (2007): East-Asian students choice of Canadian graduate schools. "International Journal of Educational Advancement", Vol. 7.
- Cubillo J.M., Sanchez J., and Cervino J. (2006): International students decision-making process. "International Journal of Educational Management", Vol. 20(2).
- DAAD & Hochschul-Informations-System (2011). Wissenschaft Weltoffen 2011. Table 1.1.3. http://www.wissenschaft-weltoffen.de/daten/l/l/3 (access: 10.04.2015).
- Fowler J.E. (2009): Lists and learners: The importance of university rankings in international graduate student choice. Master Dissertation, University of Oslo.
- Hossler P., Schmidt J., and Vesper N. (1999): Going to college: How social, economical and education factors influence the decision students make. The Johns Hopkins University Press, Baltimore.
- Mazzarol T., Soutar G.N. (2002): 'Push-Pull' Factors Influencing International Student Destination Choice. "International Journal of Educational Management", Vol. 16(2).
- McMahon M.E. (1992): Higher education in a world market. "Higher Education", Vol. 24(4).
- OECD (2010): Education at a Glance 2010. Chart C2.3.
- Vossensteyn J.J. (2005): Perceptions of student price-responsiveness: A behavioural economics exploration of the relationships between socio-economic status, perceptions of financial incentives and student choice. PhD Dissertation, University of Twente, Enschede.
- Cytowane przez
- Język
- eng
