- Autor
- Mocan (Maniu) Ionela ("Lucian Blaga" University of Sibiu, Romania), Maniu George C. ("Lucian Blaga" University of Sibiu, Romania)
- Tytuł
- New Media as a Recruitment Tool in the Higher Education Decision Process. A Case Study
- Źródło
- Scientific Publications / University of Economics in Katowice. New Media in Higher Education Market, 2015, s. 159-163, tab., bibliogr. 8 poz.
- Słowa kluczowe
- Proces dydaktyczny w szkole wyższej, Źródła informacji, Media informacyjne, Media społecznościowe, Serwis internetowy
Teaching process in higher education, Information source, Information media, Social media, Website - Abstrakt
- This paper investigate the various source of information or channels that prospective students consult/use in selecting an higher education institution, the level of importance students attach to different media recruiting methods: traditional media (brochures, news, magazines, radio, TV,) vs. new media (web, social media). The paper also analyse if there are significant differences among respondents demographics, academic backgrounds on source of information used. It is based on a 2014 survey of admitted students at a Romanian central region University, in which students may choose more than one source of information. The data analysis including descriptive statistics, Factor Analysis, Multiple Response Analysis, ANOVA, was conducted on the data using SPSS software package for Windows. The results reveal that: websites are the first important source of information and the most trust worth from the higher education decision process. (...)This research presents the results of a study aiming to investigate the role and importance of various sources of information or media recruitment methods (traditional media / new media) that newest generation of prospective students consult/use in selecting a higher education institution (HEI). (fragment of text)
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka SGH im. Profesora Andrzeja Grodka
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach - Bibliografia
-
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- Constantinides E., Zinck M. (2013): Higher education marketing: A case study on the impact of social media on study selection and University choice. "International Journal of Technology and Education Marketing", Vol. 2.
- Constantinides E., Zinck Stagno M.C. (2011): Potential of the social media as instruments of higher education marketing: A segmentation study. "Journal of Marketing for Higher Education", Vol. 21, No. 1.
- Gray M., Daugherty M. (2004): Factors that influence students to enroll in technology education program. "Journal of Technology Education", Vol. 15, No. 2, http://scholar.lib. vt.edu/ejournals/JTE/vl5n2/gray.html (access: April 2015).
- Karcher B.X. (2011): Recruiting for higher education: The roles that print, web, and social media play in the decision process for prospective students. "Department of Computer Graphics Technology Degree Theses", Paper 9, http://docs.lib.purdue.edu/ cgttheses/9 (access: April 2015).
- Vossensteyn H. (2005): Perceptions of student priceresponsiveness. Doctoral thesis. http://www.utwente.nl/bms/cheps/phdportal/CHEPS Alumni and Their Theses/thesisvossensteyn.pdf (access: January 2015).
- Wilkins S., Shams F., Huisman J. (2013): The decision-making and changing behavioural dynamics of potential higher education students: The impacts of increasing tuition fees in England. "Educational studies", Vol. 39, No. 2, pp.125-141, http://opus.bath.ac.Uk/29537/l/ES_submission_Rl_ OPUS_VERSION_ 25_ Feb_2012.pdf (access: March 2015).
- [wwwl] www.techweb.com/ encyclopedia (access: April 2015).
- Cytowane przez
- Język
- eng
