- Autor
- Kollár Roman (University of Health and Social Work sv. Alžbety in Bratislava, Slovakia)
- Tytuł
- Aplikovaný výskum Paula F. Lazarsfelda a Helen Dinermanovej o poslucháčkach rozhlasu
Paul F. Lazarsfeld´s and Helen Dinerman´s Applied Research on Radio Listeners - Źródło
- Humanum. Międzynarodowe Studia Społeczno-Humanistyczne, 2015, nr 17 (2), s. 47-52, bibliogr. 5 poz.
Humanum. International Social and Humanities Studies - Słowa kluczowe
- Radiofonia, Programy radiowe, Komunikowanie społeczne, Media
Radio broadcasting, Radio auditions, Social communication, Media - Uwagi
- summ
- Abstrakt
- The paper deals with Paul F. Lazarsfeld´s and Helen Dinerman´s applied research on radio listeners. The research was conducted in 1944 for National Broadcasting Company which wished attracts a larger women´s audience. A total sample of 2650 respondents from New York, Cleveland, Chicago and Kansas City were interviewed toward their listening habits. The statistical analysis of data led authors to a classification of morning audience on nonlisteners, story audience and other listeners. The study presents Lazarsfeld´s and Dinerman´s methodology, findings and a list of recommendations for radio managers how to attract a larger women´s audience for their broadcasting.(original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- JEŘÁBEK, H. 1997. Paul Lazarsfeld a počátky komunikačního výzkumu. Praha : Karolinum, 183 s.
- HERZOG, H. 1944. What do we really know about Daytime Serial Listeners? In Radio Research 1942-1943 New York : Duell, Sloan & Pearce, s. 3-33.
- LAZARSFELD, P. F., DINERMAN, H. 1949. Research for Action. In Communications Research 1948-1949. New York : Harper & Brothers, s. 73-108.
- LAZARSFELD, P. F., FIELD, H. N. 1946. The People Look at Radio. Chapel Hill : The University of North Carolina Press, 158 s.
- LAZARSFELD, P. F., KENDALL, P. L. 1948. Radio Listening in America. The People Look at Radio - Again. New York : Prentice-Hall, 178 s.
- Cytowane przez
- ISSN
- 1898-8431
- Język
- slo
