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Autor
Michna Anna (Politechnika Śląska), Kmieciak Roman (Politechnika Śląska)
Tytuł
Orientacja rynkowa a zarządzanie wiedzą w kontekście rozwoju i wzrostu małych i średnich przedsiębiorstw
Market Orientation and Knowledge Management in Context of Growth and Development of Small and Medium-Sized Enterprises
Źródło
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska, 2012, z. 60, s. 203-216, bibliogr. 32 poz.
Słowa kluczowe
Orientacja rynkowa, Zarządzanie wiedzą, Małe i średnie przedsiębiorstwa, Rozwój przedsiębiorstwa
Market orientation, Knowledge management, Small business, Enterprise development
Uwagi
streszcz., summ.
Abstrakt
W artykule przedstawiono analizę zależności między orientacją rynkową, zarządzaniem wiedzą a wzrostem i rozwojem małych i średnich przedsiębiorstw (MSP). Omówiono dwa główne podejścia do orientacji rynkowej, kulturowe i behawioralne, przedstawiono narzędzie badawcze do pomiaru orientacji rynkowej oraz wskazano na specyfiki orientacji rynkowej i zarządzania wiedzą w MSP.(abstrakt oryginalny)

The paper presents relationships between market orientation (MO), knowledge management (KM) and growth and development of small and medium-sized enterprises (SMEs). Two main perspectives on market orientation, cultural and behavioral, were discussed. Moreover, the MARKOR scale of market orientation and specific character of MO and KM in SMEs were presented.(original abstract)
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Bibliografia
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ISSN
1641-3466
Język
pol
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