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Dębski Maciej (University of Social Sciences, Poland), Niemczak Kinga (University of Applied Sciences for Business and Engineering in Wiener Neustadt, Austria)
The Image of Germany in Poland and Its Impact on Development of Poles Travelling Tourism to Germany
Journal of Intercultural Management, 2014, vol. 6, nr 1, s. 67-79, tab. rys., bibliogr. 14 poz.
Słowa kluczowe
Turystyka, Atrakcyjność turystyczna, Wizerunek państwa
Tourism, Touristic attractiveness, Image of the country
The country image tends to be a crucial element for supporting national products on foreign markets. This is also a case for tourist products. The Germany brand is one of the most powerful brands across the world. However, it seems, as highlighted in the research hypothesis, that in the case of tourism its impact on the Poles is not as strong as in the case of numerous other economic spheres. The poll research conducted on a selected group of respondents revealed the grounds for the hypothesis stated. Respondents evaluated relatively poorly both the attractiveness of Germany as well as their urge to visit that country compared to other European countries, they also rated poorly the selected highlights of the country. Another barrier related to perceived attractiveness of Germany is a not entirely positive stereotype of German people. The results reveal the need for changes of it, which are possible in the light of better ratings given by persons who previously visited Germany. (original abstract)
Pełny tekst
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