- Autor
- Chmielecki Michał (Academy of Management; Clark University)
- Tytuł
- The Importance of Culture in Global Public Relations
- Źródło
- Journal of Intercultural Management, 2011, vol. 3, nr 2, s. 229-240, tab., bibliogr. 27 poz.
- Słowa kluczowe
- Public relations, Kultura
Public relations, Culture - Uwagi
- summ.
- Abstrakt
- PR is changing. International communication, both external and internal, is becoming increasingly important. Can cross cultural differences thwart PR campaign plans? Is it therefore crucial that PR practitioners incorporate a cross cultural competence and global thinking approach? With the growth of international business, PR have become more complex. Public relations functions therefore become far more challenging. What is the role of culture in PR in the XXI century? (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
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- Cytowane przez
- ISSN
- 2080-0150
- Język
- eng
